Odepius Rex Demonstrates Success Leads to Folly Essay

â€Å"Oedipus Rex demonstrates that success leads to folly, arrogance and mistakes in behaviour.† Discuss. Oedipus the King is a play that recognises the importance of humility and recompense. Oedipus’ acknowledgement of the Gods’ superiority is evident in his fear of the prophecy coming true, indeed, he flees from Corinth for precisely this reason. But at the same time through Oedipus’ self-blinding (where he â€Å"alone† is responsible for his fate) there is a sense of wilful defiance in the face of the omniscient gods. The sane voice of the Chorus sheds light on the people’s fear and awe of the gods. And what of those who foolishly question prophets and fate? As we see in Jocasta, providence does not provide. Certainly, the success of humanist†¦show more content†¦Success is subsidiary to an immovable fate, and Oedipus’ past success leads him into an honourable search for Laius’ killer, a search that gradually intertwines with his own past. Promising the citizens of Thebes he will â€Å"fight† for Laius â€Å"as if he we re my [his] father†, Oedipus gains inspiration from his past success and believes finding Laius’ killer is another opportunity to demonstrate his intellectual ability. In this sense, success does contribute to Oedipus’ downfall, but one must be careful to measure this aspect of the play against the will of the gods. Unlike Oedipus, Jocasta arguably lacks the courage to deal with the consequences of their incestuous relationship, opting for suicide rather than Oedipus’ self-inflicted punishment. As Jocasta questions the infallibility of the gods’ manifestation on earth however (by mocking prophets and oracles), her humanist character is equally strong. But Oedipus is the arbitrator searching for an objective truth. Conversely Jocasta does not desire the truth, pleading with Oedipus to â€Å"Stop – in the name of god, if you love your own life, call off this search!† For Jocasta ostensible success in thwarting prophecy by sending her only son Oedipus to die on Mount Cithaeron has led her to question the reliability of prophets and oracles, a position that would be seen as perilous by Greek audiences at the time. Her

North Country Auto Case - 1188 Words

Chapter 5 Profit Centers 201 Country Auto, Inc. {Liddy, part owner of North Country Auto, Inc., was feeling pretty the new control systems recently put in place for his five departtiers (new and used car sales, service, body, and parts departments) . .escrioes eacn aepartment. Mr. Liddy strongly believed in the concept geach department individually as a profit center. But he also recoghl3.llengeof getting his managers to buy in to the system by work ::.:ffotthe good of the dealership. Untty Auto, Inc., was a franchised dealer and factory-authorized llter for Ford, Saab, and Volkswagen. Multiple franchises were beore common in the 1980s. But the value of multiple franchises. did f guidebook, published monthly, was, at best, a†¦show more content†¦Given underutilized capacity in service, I do not understand why 1 am charged full price. It doesn t make sense for the service department to mark up on projects undertaken for new and used car departments within our own dealership. 1 can t see how we can make profits when one part of our company sells to another. Robbins added, When I am unsure of the actual retail value, 1 tend to wholesale rather than take a risk of a negative margin at retail. However, when I do this, we may be losing as an organization as a whole. I agree with Amy on this, stated Walker, and I have the same problem with dealer-installed options. When 1 am charged full price for options, I have no incentive to try to sell these items. . Hold o n, said the service department manager. 1 make my profit by selling service, and these are the prices I would charge for outside work. To sell service for a lower price inside defeats the purpose of this profit center idea. But 1 do have a problem with getting full price for parts. 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Technology Because of environmentalRead MoreToyota Motor Corporation ( Japan ) Essay1195 Words   |  5 Pages Toyota Motor Corporation (Japanese Toyota JidÃ… sha KK) became the largest automobile manufacturer in the world for the first time in 2008. The company has acquired over 600 subsidiary companies; they specialize in the production of automobiles, auto parts, commercial and industrial vehicles. In 1936 they produced the first Toyota a Model AA Sedan, the company rapidly began to grow but, was faced with an economic crisis after World War II which forced them to stop the production of automobiles. Toyota

A Question of Loyalty in Julius Caesar Julius Caes Essay Example For Students

A Question of Loyalty in Julius Caesar Julius Caes Essay ar Essays A Question of Loyalty in Julius Caesar Loyalty defined means faithfulness to ones friends, country, ideals, etc. What should one do when these loyalties conflict with one another? One would have to choose. A choice that can make or break a man, which I believe broke many men in the play Julius Caesar. One did not know who was friend or foe. Ones dearest friends actually your foes? Not possible, is it? Yes, it is. That is the story of Julius Caesar. Julius Caesar, a great, noble man. A man for his country. A man loved by many and respected by all. Even respected by the men that cursed him with death. Why would men that loved and respected one kill them? Loyalty is the answer. A feeling of loyalty for your country that surpassed the loyalty of righteous virtues. Perhaps if loyalty had not been involved, the country of Rome would not have been torn apart. Or perhaps if loyalty to all and everything had been involved a great ruler named Caesar would have reigned for years. If the people of Rome would have remained loyal to Caesar perhaps a war would not have occurred, in fact, it most certainly would not have. After the death, the angry mob should have put the conspirators to death, not let them toy with their minds as they would a five year old. The mob, like a great many people, believe what is easiest to hear. In the mob of people did loyalty exist? Doubtful, little if any. What coexisted in the crowd with that little loyalty was ignorance, and much of it. I believe that Brutus showed the greatest amount of loyalty to his country. He just went about showing it in a corrupt manner. He sacrificed a great friend for what he thought would better Rome. Perhaps Brutus was one of the most noble in the play, but he was also the most misled. He was noble for assassinating not for selfish needs, but for the needs of the country. However, I believe he was weak. Weak for believing that Caesar was ambitious. Brutus believed the one side of things that he heard, and that was from Cassius. Brutus is a prime example of people believing what is easiest heard. If someone would have mentioned Cassius attitude and actions I am most certain that Brutus would have seen a sign of tyranny. Brutus was a man that held loyalty to his country close to his heart. Perhaps this blinded him. It made him oblivious to the idea of Caesar being a good man with innocent motives. Mark Antony, another man who possessed loyalty. However, with Antony, loyalty to friends and to that of his country did not conflict. He saw Caesar for what, I think, he truly was, a noble Roman. Antony was a wise man. Not being sure of the conspirators plot, he gave them a fair chance to justify their unjustifiable assassination. When wise Antony saw no reason for the death of Caesar he played smart. He did not verbally attack the conspirators, he waited. Because Antony was noble and wise, he waited. He gave citizens of Rome something to think about. He turned the mob, who had turned against Caesar, for Caesar, against the conspirators. Noble Antony was willing to go to war to claim vindicate Caesars death. He was going to get revenge on the murderers of the noblest man that ever lived in the tide of times. Julius Caesar, the man that deserved to be dead the least, was deceased. He was loyal to his friends, the country, even the strangers of .u5daba976fc7e4906980b925db7166ded , .u5daba976fc7e4906980b925db7166ded .postImageUrl , .u5daba976fc7e4906980b925db7166ded .centered-text-area { min-height: 80px; position: relative; } .u5daba976fc7e4906980b925db7166ded , .u5daba976fc7e4906980b925db7166ded:hover , .u5daba976fc7e4906980b925db7166ded:visited , .u5daba976fc7e4906980b925db7166ded:active { border:0!important; } .u5daba976fc7e4906980b925db7166ded .clearfix:after { content: ""; display: table; clear: both; } .u5daba976fc7e4906980b925db7166ded { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5daba976fc7e4906980b925db7166ded:active , .u5daba976fc7e4906980b925db7166ded:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5daba976fc7e4906980b925db7166ded .centered-text-area { width: 100%; position: relative ; } .u5daba976fc7e4906980b925db7166ded .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5daba976fc7e4906980b925db7166ded .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5daba976fc7e4906980b925db7166ded .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5daba976fc7e4906980b925db7166ded:hover .ctaButton { background-color: #34495E!important; } .u5daba976fc7e4906980b925db7166ded .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5daba976fc7e4906980b925db7166ded .u5daba976fc7e4906980b925db7166ded-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5daba976fc7e4906980b925db7166ded:after { content: ""; display: block; clear: both; } READ: Discount Stores WalMart VS Shopko EssayRome. He showed it to. I believe that being loyal to a country means also being loyal to the citizens of it, and that he was. Antony painted the perfect picture of how much Caesar cared when he pointed out in his soliloquy that when the poor have cried, Caesar hath wept. Being caring is indeed a good part of being loyal. Caesar, a man who gave to his country, even after death. Is this .

Saudi Aramco Marketing Strategies

Executive summary In this report, Saudi Aramco is introduced and its marketing strategies are revealed and discussed. The report also includes a market segmentation of Saudi Aramco followed by a discussion of how the company caters for the different segments.Advertising We will write a custom report sample on Saudi Aramco Marketing Strategies specifically for you for only $16.05 $11/page Learn More This is followed with a discussion of how the company designs and manages its products. The report additionally includes discussions on what Saudi Aramco does to manage customer loyalty and how it promotes its products and its public image. This report main conclusion is that in order for Saudi Aramco to solidify its current position it should adopt the recommendations made herein. Introduction Saudi Aramco (also known officially as Saudi Arabian Oil Company) is a leading Saudi Arabian oil company that is state-owned and a global petroleum-energy based enterpr ise. The company’s supply chain spans from exploration through refining and marketing to distribution. In 2000 and for the 11th consecutive year, Saudi Aramco was ranked the first in crude oil reserves and petroleum production by Petroleum intelligence (AOC UK Ltd, 2012, 2). Saudi Aramco’s vision is mainly upholding its commitment of remaining a world leader in its industry, which according to Saudi Arabian Oil Co. is the â€Å"production of petroleum-based energy† industry (Saudi Arabian Oil Co., 2012, 1). To ensure that this vision is within reach, the company ensures that it also remains committed to solving pressing issues arising in its industry e.g. environmental awareness, the need for clean and sustainable energy etc. Embodied, in its vision, is the belief that the company should in all its endeavors be a difference-maker. This belief is according to Saudi Arabian Oil Co., reflected in a number of ways in the real world one of which is the companyâ€℠¢s continual investments in innovation (research and development) and entrepreneurship (Saudi Arabian Oil Co., 2012, 1). In line with this belief, Saudi Aramco is also a creator of educational opportunities, a driver of economic progress, an increaser of environmental awareness, and a pursuant of energy sustainability (Saudi Arabian Oil Co., 2012, 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More More of the company’s vision is embodied in the company’s strategic intent as it is brought out by Saudi Arabian Oil Co. (Saudi Arabian Oil Co. 2012, 7). Saudi Aramco in the future is aiming at becoming an agile organization that will have attained respectability of a global employer. Another of its strategic intents is becoming what Saudi Arabian Oil Co. describes as â€Å"preeminent oil and gas exploration and production business† (Saudi Arabian Oil Co. 2012, 9). Saudi Ara mco is, in the future, looking forward to becoming as Saudi Arabian Oil Co. describes â€Å"An integrated global-scale refining and chemicals business † for which it intends to lead in the aspects of profitability as well as technical innovation (Saudi Arabian Oil Co., 2012, 10). Saudi Aramco as a strategic intent is aiming at becoming a leader in technological development and being an integral part of Saudi’s flourishing and knowledge-based economy. In addition to all these, Saudi Aramco is also working to enable Saudi’s national economy become energy-efficient and its energy-support industries become more export-oriented. Discussion SWOT analysis of Saudi Aramco A SWOT analysis of Saudi Aramco done by Kobayashi Kobayashi reveals that the company has 4 main strengths. The first of this strengths, as captured in Kobayashi’s SWOT matrix, is the company’s spare production capacity which is, according to Kobayashi, the world’s largest (Kobayash i, 2007, 3). Another of Saudi Aramco’s strengths is its access to oil that is of low cost coupled with its access to assets of producing gas. Saudi Aramco’s technology portfolio that comprises of advanced upstream technologies coupled with its proactive staff is another of the company’s strengths. The company’s good relationship with the government of Saudi Arabia is also another of its strengths. One of the company’s weaknesses, as brought out in Kobayashi’s SWOT matrix, is what he terms â€Å"sour crude oil† (Kobayashi, 2007, 3). Other weaknesses of Saudi Aramco, as drawn from Kobayashi’s SWOT matrix, is the company’s only and heavy reliance on crude oil and its downstream capacity, which is relatively small. An opportunity for Saudi Aramco, according to Kobayashi’s SWOT matrix, is the high price of crude oil coupled with the company’s sufficiency in investment capital (Kobayashi, 2007, 3). Another opport unity that is beckoning for Saudi Aramco, as drawn from Kobayashi’s SWOT matrix, is the rising demand for oil in Asia.Advertising We will write a custom report sample on Saudi Aramco Marketing Strategies specifically for you for only $16.05 $11/page Learn More The Kingdom of Saudi Arabia’s rise to World Trade organization (WTO) is another opportunity for Saudi Aramco. Kobayashi in his SWOT matrix notes that threats facing Saudi Aramco is the rising local demand in Saudi Arabia for gas and potential drop in global demand for oil resulting from its current high prices (Kobayashi, 2007, 3). Market segmentation Saudi Aramco most likely uses a geographic market segmentation of its market as evidenced by its petroleum exports, numerous affiliate organizations in different parts of the world and the fact that it is a multinational company. In geographic market segmentation, an organization segments its customers along the basis of their physical location, which in Saudi Aramco’s case is country or continent (WebFinance, Inc., 2012, 1). This type of geographical segmentation is important for Saudi Aramco because it enables it identify high priority geographical locations (countries or continents) where it can increase its investments or marketing efforts. Another market segmentation that is most likely being used by Saudi Aramco is â€Å"Positive† market segmentation, in which the company’s customers are divided mainly according to their needs. The reason why this is a possibility is that Saudi Aramco is not dealing in petroleum only but also in petrochemicals (Kobayashi, 2007, 20 ). By this fact, they have customer’s with different needs and, as such, can only be segmented by the â€Å"Positive† market approach. By doing this, Saudi Aramco is able to better identify how it can improve its customer relations most likely through continual improvement of its products. How Saudi Aramco caters for market segments In whichever segment, Saudi Aramco mainly caters for its customers through innovation. Through innovation, Saudi Aramco continually comes up with new technology, which it uses to improve its services, e.g. improving its energy supply. The company believes that its innovative culture has been crucial and instrumental in ensuring that it remains at the fore front in the petroleum-based energy business and guaranteeing a bright future not only for the company but also for its customers as well (Saudi Arabian Oil Co., 2012, 1). Saudi Aramco acquired its 100th patent in 2010 and it is still aiming at acquiring more. In the heart of Saudi Aramco’s innovation, there are its two research centers which, according to Saudi Arabian Oil Co., are the â€Å"Research and Development Center (RDC)† and the â€Å"Exploration and Petroleum Engineering Center Advanced Research Center (EXPEC ARC)† (Saudi Arabian Oil Co., 2012, 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The article â€Å"Innovation at Saudi Aramco† says this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company†(Saudi Arabian Oil Co., 2012, 1). Clearly, this statement underpins the importance of innovation to Saudi Aramco’s public image and relations. Saudi Aramco’s internet portal is another way in which the company indirectly caters for customers in its various market segments (Saudi Aramco, 2006,2). Through this internet portal, customers are able to communicate their desires with Saudi Aramco, thus, facilitating easier problem-solving. Another way in which Saudi Aramco caters for its customer is though its organizational culture. Saudi Aramco’s organizational culture ensures that the company’s staff is highly motivated throughout. Highly motivated staff is esse ntial in ensuring that an organization’s customers are satisfied. How Saudi Aramco designs and manages its products Saudi Aramco’s innovative culture and philosophy imply that the company designs and manages its products using the continuous quality improvement and total quality management approaches respectively. The use of both of these approaches is to ensure that customer satisfaction is attained. According to Department of Children Family Services, continuous quality improvement (or CQI) is â€Å"a process of creating an environment in which management and workers strive to create constantly improving quality† (Department of Children Family Services, 2012, 1). Total quality management is defined by the American Society for Quality as â€Å"management approach to long-term success through customer satisfaction† (American Society for Quality, n.d, para. 1). Continuous quality improvement is a performance oriented procedure in which the current perfor mance of a product or process is measured, analyzed and improved. One method of continuous quality management that is applicable in Saudi Aramco’s case is the Failure Mode and Effect Analysis (FMEA). Generally, in FMEA, potential failures of a product or process are identified before hand and prioritized then possible solutions formulated to deal with them. To achieve total quality management, an organization like Saudi Aramco should integrate within its processes statistical quality control procedures coupled with dedicated employee involvement in the company’s continuous quality improvement program. It is important to note that in total quality management, the customer holds the definition of quality and, as such, his/her standard should be met. In addition to these, the organization’s point of view should also be taken into account. How Saudi Aramco promotes its products Following the discussion above, it is inferred that Saudi Aramco’s main method of promoting its products is through providing its customer base with products of high quality through advanced technological processes. In this way, the products market and promote themselves. Saudi’s main effort of improving the quality of its products and processes as seen the company’s public image improve as it has been shown in the article â€Å"Innovation at Saudi Aramco†, which says that this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company† (Saudi Arabian Oil Co., 2012, 1). It, therefore, follows that research and development is at the centre of Saudi Aramco’s product promotion services. The research and development give Saudi Aramco the knowledge it needs to advance its technology and subsequently improve the quality of its products. Saudi Aramco is also involv ed in creating environmental awareness, which is another way in which the company improve its public image and subsequently promotes its products. How Saudi Aramco maintains its public image Saudi Aramco maintains its public image primarily through ensuring high standards of quality in its process and products. This is inherently achieved through the company’s innovative culture, which facilitates the realization of new and advanced technology. This is again shown in the article â€Å"Innovation at Saudi Aramco†, which says that this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company† (Saudi Arabian Oil Co., 2012, 1). It follows that research and development is at the centre of Saudi Aramco’s efforts aimed at maintaining its public image. Again, the research and development gi ve Saudi Aramco the knowledge it needs to advance its technology and subsequently maintain high standards of quality in its products. Another way in which Saudi Aramco maintains its public image is through its organizational culture, which ensures that the company’s staff are motivated through out. Highly motivated employees in a company means that the company’s employee turnover rate is low, which is good for a company’s public image. Sigma Systems Inc. points out that a high employee turn over rate easily leads to poor public relations (Sigma Assessment Systems Inc., 2012, 11). Another way in which Saudi Aramco maintains its public image is through its involvement in activities aimed at increasing environmental awareness. Such involvement portrays to the public the image of a responsible company. Another way in which Saudi Aramco maintains its public image is though creating educational opportunities, which again portrays to the public the image of a responsib le company that is giving back to the community. How Saudi Aramco manages customer loyalty One way in which the company manages its customer loyalty is through its organizational culture. Saudi Aramco’s organizational culture ensures that the company’s staff remain highly motivated. This is integral in ensuring that the company’s customers are satisfied. When the customers are satisfied, it is most likely that they will be loyal than when they are not. Another way in which Saudi Aramco is managing its customer loyalty is by ensuring that it maintains the good public image it has built for itself. Saudi Aramco is dedicated to innovation which, at the moment, gives the company a good reputation. Saudi Aramco is also dedicated to creating educational opportunities and promoting environmental awareness. These efforts boost its public image. A good public image is an ingredient of strong customer loyalty. Another way in which Saudi Aramco is managing its customer loy alty is through its internet portal through which customers can post their comments or problems. Recommendations One recommendation to Saudi Aramco is for the company to couple its research and development activities with knowledge integration. By doing this, Saudi Aramco will ensure that available knowledge is not discarded but put to optimal use in formulating solutions to the challenges the company is facing in its growth. Another recommendation that this report makes to Saudi Aramco is for the company to maintain a high code of ethics coupled together with an ethical decision making model. A high code of ethics is instrumental in maintaining a highly motivated staff and strong public relations. Another recommendation this report makes to Saudi Aramco is for the company to integrate within itself a critical thinking culture, which will ensure that there is objectivity and rationality in the company. Eventually, this will safeguard the company’s already good public relation s and maintain customer loyalty. Another recommendation this report makes to Saudi Aramco is for the company to maintain (or if possible improve) its current organizational culture that has enabled it maintain a highly motivated staff. Another recommendation to Saudi Aramco is that it should maximize on its strengths and take hold of its opportunities as they are captured in Kobayashi’s SWOT matrix. Another recommendation to Saudi Aramco, is for it to eliminate its weaknesses and be mindful of its threats, as they are captured in Kobayashi†s matrix. Conclusion Saudi Aramco has established itself as a leader in its industry and it has the potential to remain just that. If Saudi Aramco can adopt the recommendation of this report, then it will solidify its position and have an edge over its competitors. References AOC UK Ltd. (2012). About Saudi Aramco. Retrieved from http://www.jobsataramco.eu/20/about-saudi-aramco.htm American Society for Quality. (n.d.). Total quality m anagement (TQM). Retrieved from http://asq.org/learn-about-quality/total-quality-management/overview/overview.html Department of Children Family Services. (2012). Continuous quality improvement (CQI). Retrieved from http://www.dss.louisiana.gov/index.cfm?md=pagebuildertmp=homepid=114 Kobayashi, Y.(2007). Corporate strategies of Saudi Aramco. Retrieved from http://www.rice.edu/energy/publications/docs/NOCs/Papers/NOC_Kobayashi%20SAramco.pdf Saudi Arabian Oil Co. (2012). Innovation at Saudi Aramco. Retrieved from http://www.saudiaramco.com/en/home/innovation2/innovation-at-saudi-aramco.html#innovation%257C%252Fen%252Fhome%252Finnovation2%252Finnovation-at-saudi-aramco.baseajax.html Saudi Arabian Oil Co. (2012). Our vision. Retrieved from http://www.saudiaramco.com/en/home.html#our-vision Saudi Arabian Oil Co. (2012). Our vision. Retrieved from http://www.saudiaramco.com/en/home/our-vision.html#our-vision%257C%252Fen%252Fhome%252Four-vision.baseajax.html Saudi Aramco. (2006). Help and support. Retrieved from https://portal.aramco.com/portal/Help/SettingsContent.html Sigma Assessment Systems Inc. (2011). Overview of employee turnover research. Retrieved from http://sigmaassessmentsystems.com/articles/empturnover.asp WebFinance, Inc. (2012). Geographic segmentation. Retrieved from http://www.businessdictionary.com/definition/geographic-segmentation.html This report on Saudi Aramco Marketing Strategies was written and submitted by user Texas Twister to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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buy custom Heart Diseases essay Ways of reducing unhealthy fats and cholesterol to prevent heart diseases The topic deals with the reasons why unhealthy fats and cholesterol lead to heart diseases. Besides, it explains the meaning of saturated fats and how they can be reduced or eliminated from the diet. Additionally, examples of saturated fats are discussed as well as the best substitutes that can be used to replace them. A chart showing the recommended amount of fats to be included in the diet is formulated for guidance. Examples of heart diseases are listed and the best ways of preventing as well as treating them are discussed in this topic. The main subject in this topic is to discuss how unhealthy fats and cholesterol can be reduced or eliminated from the diet in order to pevent heart diseases. Outline Introduction Why unhealthy fats and cholesterol lead to heart diseases. Meaning of saturated fats and how they can be eliminated from the diet. Examples of heart diseases and how they are prevented as well as cured. Conclusion. Fruits and vegetables used to prevent heart diseases. The topic discusses the minerals and vitamins obtained from fruits and vegetables. Besides, it explains how the minerals and vitamins obtained prevent heart diseases. The benefits of the fewer calories as well as rich fiber found in fruits and vegetables are explained. The reasons why people should eat fresh fruits and vegetables canned with low sodium are alsso well discussed. There are some fruits and vegetables which should be avoided and they include, coconuts, fruits that are canned in syrup and vegetables that contain cream. The aim of this topic is to discuss the reasons why fruits and vegetables should be included in the diet in order to reduce heart diseases as well as the best choices to make. Outline Introduction How minerals and vegetables in fruits and vegetables help in preventing heart diseases. Significance of fewer calories and rich fiber in the diet. Benefits associated with eating fresh vegetables and fruits. A table showing fruits and vegetables that should be avoided as well as their substitutes. Conclusion. Buy custom Heart Diseases essay

5 Cases of Extraneous Hyphenation with Numbers

5 Cases of Extraneous Hyphenation with Numbers 5 Cases of Extraneous Hyphenation with Numbers 5 Cases of Extraneous Hyphenation with Numbers By Mark Nichol The combination of numbers, spelled out or in numerical form, and hyphens is a volatile mixture that often confuses writers. Here are five sentences in which hyphens are erroneously inserted into constructions that do not require them, with explanations and corrections. 1. â€Å"Four-percent of adults may have ADHD.† There’s no reason to combine four and percent. The writer might have incorrectly extrapolated from the use of fractions in the same type of construction (â€Å"One-third of respondents agree with the statement†), but the sentence should read, â€Å"Four percent of adults may have ADHD.† 2. â€Å"Astronomers say an object five-times bigger than Jupiter is the first planet outside our solar system to be imaged.† The reference to the exoplanet’s magnitude of size in comparison to Jupiter requires no linking hyphen. The misunderstanding perhaps arises from the fact that â€Å"five times† modifies bigger, but bigger is an adjective, not a noun, and words combining to modify adjectives are not hyphenated. The correct form is â€Å"Astronomers say an object five times bigger than Jupiter is the first planet outside our solar system to be imaged.† 3. â€Å"This monk began his vow not to speak with a 2-1/2 year walk up the coast.† Writers often erroneously insert a hyphen between a whole number and a fraction in a mixed fraction. It’s not necessary, but it is required between the mixed fraction and the noun that follows when they combine to modify another noun, as in this example: â€Å"This monk began his vow not to speak by taking a 2 1/2-year walk up the coast.† (2 1/2 is considered a single element, so omit the intervening hyphen.) Note, too, the slight revision to eliminate the suggestion that the monk conversed with a 2 1/2-year walk up the coast. 4. â€Å"The electrified border, 10-feet-high, is to be completed across the border with India.† If this sentence used the phrase â€Å"10 feet high† as a modifier preceding â€Å"electrified fence† (â€Å"a 10-foot-high electrified fence†), the hyphens linking the elements as a unified description would be valid. But in a simple reference to physical dimensions, no hyphens are necessary: â€Å"The electrified fence, 10 feet high, is to be completed across the border with India.† 5. â€Å"You must have a keen sense of how to capture the attention of the 18-34 year-old news junkie.† This sentence tries to observe the basic rule about connecting the numbers in a range (preferably with an en dash rather than a hyphen) but errs in its failure to recognize the special case of suspensive hyphenation that overrules that usage. The sentence refers to a demographic cohort consisting of 18-year-old news junkies and 34-year-old news junkies and all news junkies in between. When using a range involving a number compound, elide most of the first element, retaining only the number (spelled out or in numeral form) and a hyphen, followed by a letter space: â€Å"You must have a keen sense of how to capture the attention of the 18- to 34-year-old news junkie.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†Capitalization Rules for Names of Historical Periods and Movements20 Names of Body Parts and Elements and Their Figurative Meanings

Administration and Executive support Essay Example | Topics and Well Written Essays - 1000 words

Administration and Executive support - Essay Example On the other hand, other than key skills administrative assistants must have certain key qualities that will make them effective and efficient. Some of the key qualities include the ability to prioritize as well remain calm within the organization. In addition, an administrative assistant must have the quality of working under pressure whilst remaining focused. The reason behind such qualities is the fact that MA (administrative assistant) role is usually directly under the manager who may transfer their stress to the assistant or even pressurize them when operations are not going on as planned (Frisch, 2002). (b) Demonstrate with the use of a visual aid (individual Action plan), the different methods for developing your MA skills to help you to develop in your role in supporting formal meetings, projects and personal scheduling Document production, filing, and dispatch training will provide an opportunity to the administrative assistant to learn how to produce documents, file the same, as well as dispatch the documents to various departments or individuals within the organization Through secretariat courses, administrative individuals will be able to develop knowledge and skills that are involved in not only liaising but also performing various functions of a secretary, which directly correlates to the manager or role performed such as acting as personal assistant In the event that accounting and finance department are unable to handle petty cash within the manager’s office, the administrative assistant should be given the mandate to handle such cash. However, handling such cash requires accounting skills obtainable through accounting and finance courses (a) Define the term stakeholder and produce a table to identify and classify at least ten different stakeholder groups (both internal and external) for this organization. For each stakeholder identified, explain their power and influence. A stakeholder is defined as any person, group,

Interest Groups and their Influence on the Making of Public Policy Research Paper

Interest Groups and their Influence on the Making of Public Policy - Research Paper Example The composition of interest groups depends on the issues that the groups are concerned with. Examples of the interest groups are business organizations, labor unions, gender, professional associations, religious and public interest groups, and occupational groups. The impact of the interest groups depends on two factors: if the elected officials and bureaucratic agents are, championing public policies considered by the interest groups. Secondly, it depends on if the interest groups can be able to form organized groups through which they can lobby and influence public policies that are consistent with their mission and vision statements (Asare, 2009). Interest groups tend to thrive in a pluralistic environment and conflict ensuing from this environment translates to compromise and bargaining among the interest groups with the policymakers and the politicians. A review of literature evidence that these groups have been given names ranging from iron triangles, epistemic communities, advocacy coalition frameworks, and policy subsystem, issue, and policy networks. Though they are diverse groups, they all sought to influence the public policy in the areas they were envisioned to represent (Asare, 2009). The American government has classified the types of interest groups into three main classes based on their mission and composition: economic, public, and single use. Economic groups are aimed at providing economic benefit to their members. Examples are professional associations, business, and labor organizations. Business interest group examples are United States Chamber of Commerce, National Association of Manufacturers. An example of labor interest groups is The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO), the Teamster, the United Auto Workers (UAW). Professional groups in this category include the American Bar Association (ABA), American Medical Association (AMA), and the Screen Actors Guild (SAS) (American Government).

America History Essay Essay Example for Free

America History Essay Essay America History Essay

Comparing Lester of American Beauty and Ricci of The Bicycle Thief Essa

Comparing Lester of American Beauty and Ricci of The Bicycle Thief In American Beauty Kevin Spacey who plays Lester lives a typical middle class life with his family. His wife is having an affair, his rebellious daughter doesn’t talk to him and his neighbors are psycho. In contrast The Bicycle Thief portrays a tight family. Riccis wife loves him, his behaved son talks to him and his neighbors are helpful when a crises occurs. In both of these films the main characters, Lester and Ricci, go through a responsibility stage. Both must make a life changing experience, either good or bad, that will have an effect on the people around them. Lester decides to make a few changes in his rut of life, changes that are less mid-life and more adolescence like. While he slowly goes through these changes on film one can see that the more responsibility he gives up the more happy he becomes. What he gives up to make him happy, though, only makes his family more hateful towards him. It isn’t that he gave up his responsibilities to improve his relationship with his daughter or improve it with his wife but to be selfish and gratify himself from what he lost when he was young. He does reckless and foolish things in this movie, but he doesn’t deceive himself, he knows he’s running wild--and chooses to. He let these feelings over power him and he almost let this irresponsibility get the best of him when he found himself alone with his daughters best friend. It’s perfectly natural to have feelings like he has toward her but there came a time with him when he saw what he was going to do was not right. So he refrained and actually gained a friend. (After he has been losing people left and right) His ability to refrain from his action... ...l up Ricci throughout his search encounters indifference to humanity and incivility of others. Ricci fights within himself to be the better person but only ends up in internal conflict with himself. He loses his respect for himself and we are astonished by his indecency toward other people of Riccis same impoverished disposition. On the other hand American Beauty dabbles with the question how uncivil and inhuman can someone lower themselves to over a short period of time. But Lester proves us wrong. His obsession with Angela in the end turns into an act of humanism and civility towards someone who is naive. Both of these main characters traits, at some point in everyone’s life, have delivered or even taught a lesson about refraining from some sort of action that could end up in consequences that are defiant against ones own code of conduct or someone else’s.

Medical Experimentation

In today's society things have changed rustically over time in law enforcement to the point that a shown act of kindness by an officer is seen as a bad thing at times. An officer is known in the professional field as a public servant, this means that they can put on the coat of many and play many roles in a community. Although an officer has duties that must be carried out on a daily basis it must be done within the guidelines of the law.All state and local laws have codes for all laws and the punishment that can be given if convicted of these particular crimes, but as an officer there is certain discretion that can be used and he offender may get off with Just a warning. This is a part of an officers Job that sometimes will come back to haunt them. Many times an officer may give a person a warning on a simple crime and later down the road the same person commits the same offense on a higher level, now the questions that would be asked are how does this affect the community? Is there a standard for officers that show discretion? , and is this ethical in the law enforcement community? This paper will discuss the different ways that this topic could be critical to the criminal Justice community. Police Discretion Deputies and officers in day to day society faced with a vast array of situations on a daily basis that they must deal with. Law enforcement officers handle lots of issues and no two encounters or situations are the same.Officers are on the streets daily and put into positions where they usually have to handle certain situations alone, and have little advice or intermediate supervision. This makes up the heart of discretion in an officer. The research shows that acts of discretion by officers have benefits and problems that follow these acts. Sometimes these acts can evolve into he denial of citizens' rights. According to Engel (2007), â€Å"By discretion, we in the field of criminal Justice are generally referring to official actions by criminal Justic e officials, based on individuals' Judgments about the best course of action.Research shows that discretion can be when an officer uses legal sanctions. This can be when an officer is on a traffic stop, giving a ticket or making an arrest. The time when an officer is most at odds to use discretion is in a case of use of force: weather the amount of force or weather to use any at all. (Hunter 1985; Terrible et al. 2002. ) One there broad use could be when an officer has to make a decision on dividing the amount of services or various duties that are to be performed. Engel 2007). A prime example would be when on patrol and answering a call, assisting a stranded motorist, the amount of time spent assisting , and a third would be non-sanction, and non- service that an officer will perform such as community policing. Further research that was conducted shown by Goldstein, describes discretion in another way: Choosing Objectives Choosing Methods of intervention Choosing how to dispose of cases Choosing investigative measures Choosing Field proceduresIssuing Permits and Licenses Benefits The research that was conducted shows that Goldstein states that the natures of police work require some use of discretion in the work environment. In his work he says that officers operate in an environment that on a frequent basis where officers are alone in a community where there are citizens their presence is needed, Research in communities show that officers must make quick decisions and usually without input from other sources.Although there is a chain of command these acts of discretion must be done without going up the chain of command. Goldstein (1977) ND Walker and Katz (2002) also point out that the very nature of â€Å"the law' is such that, in many cases, officers discretion extends to interpreting the meaning of the statutory text. It becomes, therefore, impossible to enforce the law equally due to the wide interpretation that can be a particular law'.Other benefits f rom the use of discretion may be based on economics and the resources that a department may have. In many cities to make a long story short there are Just not enough officers, jails, prisons, courts, or community based programs to handle the amount of people that are processed through the criminal Justice system. Goldstein says that officers must use discretion on a daily basis in their work place because if an officer did not use discretion when answering calls then they would be completely occupied all the time.Problems While there are benefits there are also problems with police discretion, research shows that in all agencies officers are all different and have different make up and ways of handling situations. The lack of consistency is a major problem for citizens because they never know what to expect from that particular officer. When a community builds distrust in an officer it not only creates problems with the public ND police but also can create unwarranted confrontation in communities. All too many times we see this in the news.The one major problem of distrust and the police is when human rights are violated; this can cause major uproars in communities (Engel 2007; Bittier 1974). Conclusion It is shown that police discretion has it good and bad effects in a community. The total need of a community and how they are policed and the services that are provided, discretion most of the time provides sometimes trust but as seen in the research can also provide distrust. It provides for the quick, sometimes split second, session-making process that is involved

Mcdonalds Energy Drink Research Report

McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report, is information on market size, target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment for their menu. The market research collected and contained in this report consists of secondary data. This research was authorized by: McDonalds Corporation. Current market research shows that the energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. The US energy drink industry is expected to more than double in the 5 years preceding 2013. (Comprehensive Reviews) Eighteen to twenty-four year olds or college students are the largest segment of energy drink consumers. NutritionJ) The conclusion of this report suggests that the growth of the energy drink market has been greater than most other liquid refreshment beverage sectors in the US in the past five years and that this trend will continue. It is recommended that McDonalds Corporation add energy drinks to their offerings and target college-aged students. Introduction Fast food consumption in the US has declined during the rece nt economic crisis. To stay profitable, many fast food chains have introduced low-cost or â€Å"value† items too keep sales up. Along with low-cost items, many fast food chains have added specialized items or niche items to attract customers that can more conveniently buy these at a fast food store. McEnergy 3 Energy drinks have continued to gain popularity since Red Bull was launched in 1997. More than 500 new energy drinks were launched worldwide in 2006 and beverage companies are reaping the rewards of the exploding energy drink industry. This report examines the energy drink market and its potential to become a niche item in a fast food chain along with the population to target. Methods This report was conducted using a secondary statistical data and secondary research that was gathered using a focus group and survey of college age participants. The statistical data was obtained from New York City-based Beverage Marketing Corporation which is the leading research firm dedicated to the global beverage industry. The statistical data regarding the previous growth patterns and growth forecasts will be discussed in the results. The focus group and survey were done by Nutrition Journal and focuses on energy drink consumption patterns among college students. The survey was based on responses from a 32-member college student focus group and a field test, a 19-item survey was used to energy drink consumption patterns of 496 randomly surveyed college students. (nutritionj) The population was defined as undergraduate students at a state university located in the Central Atlantic Region of the United States. 85% of the undergraduates were 18-24 years of age, 12% were 25-40 years of age and 3% 41 years of age or older. Sixty two percent of the entire student body is female. The sampling units were individual college students that were generated with a McEnergy 4 non-probability method of asking students around campus if they would like to participate. (Nutritionj) Results Fifty one percent of participants reported consuming at least one, energy drinks a month. Thirty four percent of participant reported consuming at least two energy drinks a month. Table 1 % of college energy drink users reporting amount and frequency of energy drink consumption by situation in an average month Energy drinks consumed Days/month ________________________________________________ Situation n 1 2 >2 1-4 5-10 >10 Insufficient Sleep 169 64 22 14 74 18 8 Need general energy 165 63 21 16 74 18 8 Studying or project 125 50 36 14 85 10 5 Driving long distance 114 63 23 14 86 9 5 With alcohol 136 27 24 49 73 18 9 Treat hangover 42 74 10 16 74 14 12 N= 253 college energy drink users (nutritionj) The US refreshment beverage market grew by 1. 2% in 2010The growth of the energy drinks market is up 5. 4% in the past year. (beveragemarketing) From 2004 to 2009 the McEnergy 5 overall growth of the energy market is up over 240% (Wiley) The shift from consumption of sports drinks such as Gatorade and Powerade towards energy drinks should continue. In the last year, carbonated soft drinks remain the largest liquid refreshment beverages category but their volume slipped 0. 8% from 13. 9 billion gallons in 2009 to 13. 8 billion gallons in 2010, which resulted in their market share decreasing. (beveragemarketing) Table 2 U. S Liquid Refreshment Beverage Market Change in Volume by Segment 2009-2010 Percent Change Segments 2009-2010 RTD Tea 12. 5% Sports Drinks 9. % RTD Coffee 8. 1% Energy Drinks 5. 4% Bottled Water 3. 5% Value-Added Water 0. 2% Fruit Beverages -2. 0% Carbonated Soft Drinks -0. % Total LRB 1. 2% Source: Beverage Marketing Corporation (BeverageMarketing) McEnergy 6 Conclusion The energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. Having grown 240% in the past five years, the only beverage sectors to grow faster that energy drinks last year were ready-to-drink tea, ready-to-drink coffee and s ports drinks. McDonalds already distributes these other three beverages and would benefit by adding the next fastest growing beverage sector, energy drinks. Despite the large market share that carbonated beverages owns, there is a demand and shift towards other beverage sectors as evidenced by a decrease in carbonated beverage market share last year. A large segment of energy drink consumers is the college-aged consumer. With over 50% of college students drinking at least one energy drink a month and 34% at least two a month, this would be a good population to target. Recommendations Include energy drinks to the offerings at McDonalds fast food restaurants. Target college-aged students with initial locations and marketing strategies. McEnergy 7 References: – Gonzalez de Mejia, E. & Heckman, M. A. & Sherry, K. (2010). Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in The United States. Comprehensive Reviews in Food Science and Food Safety. Retrieved from: http://onlinelibrary. wiley. com/doi/10. 1111/j. 1541-4337. 2010. 00111. x/pdf – West, T. (2011). The Energy Market is Still Full of Growth Potential Reports. Wholesale News. Retrieved from: http://web. ebscohost. com. lib. kaplan. edu/ehost/pdfviewer/pdfviewer? vid=12&hid=123&sid=eeec713f-80bc-4ca6-b6ce-02c68e0f1f50%40sessionmgr112 – The US Liquid Refreshment Beverage Market Increased by 1. 2% in 2010. (March 2011). Beverage Marketing Corporation Reports. Retrieved from: http://www. beveragemarketing. com/? section=pressreleases – Aeby, V. G. & Barber-Heidal, K. & Carpenter-Aeby, T & Malinauskas, B. M, & Overton, R. F. (2007). A Survey of Energy Drink Consumption Patterns Among College Students. Nutrition Journal. Retrieved from: http://www. nutritionj. com/content/6/1/35

Top 70 Customer Service Jobs That Are Hiring Today

Top 70 Customer Service Jobs That Are Hiring Today Customer service jobs exist in every industry. If you enter this field, your  job will be to work with customers to answer their questions, deal with their complaints, and serve as a   representative to offer information about what your company does and/or sells. Mostly your interactions will be via phone, but customer service representatives also interact with customers over email, live chat, or face-to-face. According to the Bureau of Labor Statistics,  although customer service representatives are employed in almost every  industry, the majority work in telephone call centers, credit and insurance agencies, banks, and retail stores.Here is a list of titles that fall under the Customer Service umbrella.Customer Service Job TitlesCall Center AnalystCall Center CoordinatorCall Center DirectorCall Center ManagerCall Center Project ManagerCall Center RepresentativeCall Center SupervisorCustomer Care CoordinatorCustomer Loyalty SpecialistCustomer Service AdministratorCustomer Se rvice AnalystCustomer Service SupervisorClient Services DirectorClient Services ExecutiveClient Services ManagerClient Success DirectorClient Success ManagerClient Success SpecialistClient TrainerCustomer AdvocateCustomer Development AnalystCustomer Development DirectorCustomer Development ManagerCustomer Development SpecialistCustomer Program ManagerCustomer Retention DirectorCustomer Retention SpecialistCustomer Retention SupervisorCustomer Service Account ManagerCustomer Service AssistantCustomer Service ManagerCustomer Service RepresentativeCustomer Service TrainerCustomer Solutions ManagerCustomer Solutions ProviderCustomer Success RepresentativeCustomer Support EngineerCustomer Support Project ManagerCustomer Support Team ManagerDirector of Customer RelationsDirector of Technical SupportFront End ManagerFront End SpecialistGreeterMembership AssistantMembership ConsultantMembership CoordinatorMembership DirectorMembership ManagerMembership RepresentativeProduct TrainerRetention ManagerSenior Technical Support EngineerService Delivery AnalystService Delivery DirectorService Delivery ManagerTechnical Services CoordinatorTechnical Support EngineerTechnical Support RepresentativeTechnical Support Team ManagerTelephone OperatorTelephone Operator SupervisorTicket ScannerVice President, Call CenterVP Client ServicesVP Customer RetentionWarranty AdministratorWarranty ManagerWarranty RepresentativeWarranty TechnicianWhile the specific duties and traits of customer service representatives vary by industry, the common thread successful employees will have are  people skills and an ability to retain and explain large amounts of knowledge about a product or company. Experience using computer software applications is key, and will increase your hireability.In order to enter this field, most jobs require you to have  a high school diploma or equivalent. According to BLS,  employment of customer service representatives is projected to grow 10 percent through 2024, faster than the average for all occupations, and the median hourly wage for the field  is around $15.25.

Commonly Confused Word Pairs in English

Commonly Confused Word Pairs in English Here, from our Glossary of Commonly Confused Words, are 20 tricky word pairs that look and sound alike but have different meanings. (For examples and practice exercises, click on the highlighted words.) Advice and AdviseThe noun advice means guidance. The verb advise means to recommend or counsel.All Together and AltogetherThe phrase all together refers to people or things gathered in one place. The adverb altogether means entirely or wholly.Baited and BatedA hook, witness, or animal is baited (lured, enticed, tempted). Breath is bated (moderated).Cite and SiteThe verb cite means to mention or quote as an authority or example. The noun site means a particular place.Complement and ComplimentComplement means something that completes or brings to perfection. A compliment is an expression of praise.Discreet and DiscreteThe adjective discreet means tactful or prudent self-restraint. Discrete means distinct or separate.Eminent and ImminentThe adjective eminent means prominent or outstanding. Imminent means impending, about to occur.Flair and FlareThe noun flair means a talent or a distinctive quality or style. As a noun, flare means a fire or a blazing light. Similarly, the verb flare mea ns to burn with an unsteady flame or shine with a sudden light. Violence, troubles, tempers, and nostrils can flare. Formally and FormerlyThe adverb formally means in a formal way. The adverb formerly means at an earlier time.Hardy and HeartyThe adjective hardy (related to hard) means daring, courageous, and capable of surviving difficult conditions. The adjective hearty (related to heart) means showing warm and heartfelt affection or providing abundant nourishment.Ingenious and IngenuousThe adjective ingenious means extremely clevermarked by inventive skill and imagination. Ingenuous means straightforward, candid, without guile.Lightening and LightningThe noun lightening means making lighter in weight or changing to a lighter or brighter color. Lightning is the flash of light that accompanies thunder.Mantel and MantleThe noun mantel refers to a shelf above a fireplace. The noun mantle refers to a cloak or (usually figuratively) to royal robes of state as a symbol of authority or responsibility.Moot and MuteThe adjective moot refers to something that is debatable or of no practical importance. The adjective mute means unspoken or unable to speak. Prescribe and ProscribeThe verb prescribe means to establish, direct, or lay down as a rule. The verb proscribe means to ban, forbid, or condemn.Rational and RationaleThe adjective rational means having or exercising the ability to reason. The noun rationale refers to an explanation or basic reason.Shear and SheerThe verb shear means to cut or clip. Likewise, the noun shear refers to the act, process, or fact of cutting or clipping. The adjective sheer means fine, transparent, or complete. As an adverb, sheer means completely or altogether.Stationary and StationeryThe adjective stationary means remaining in one place. The noun stationery refers to writing materials. (Try associating the er in stationery with the er in letter and paper.)Track and TractAs a noun, track refers to a path, route, or course. The verb track means to travel, pursue, or follow. The noun tract refers to an expanse of land or water, a system of organs and tissues in the body, or a pamphlet containing a declarat ion or appeal. Whose and WhosWhose is the possessive form of who. Whos is the contraction of who is.

Prepare a marketing plan for a company of your choice for the next one Essay

Prepare a marketing plan for a company of your choice for the next one and three years - Essay Example GSK has a unique mission statement which explains their aim and (objective of) providing consumers with new products and with more improved projects. The following essay elaborates the marketing plan of the company by describing the current scenario of the industry and also GSK. SWOT analysis identifies the strength and weakness and also the opportunities and threats of GSK that are changing from time to time with the competitive market. The responsibilities that are taken by GSK towards the environment, consumers and the shareholders have been discussed in the study. To evaluate the position of the competitors of GSK, competitive analysis has been done. The Segmentation, targeting and positioning concept explains the target market of GSK and what they do to position their products among its consumers. Lastly a forecasted budget for the year 2013-2015 has been prepared. The income is expected to decrease, even though it can be assumed that the expenses can be controlled. This would p ossibly because of the unstable condition of the global economy. Mission Statement and Market Overview The mission of the company is to improve the quality of human life by giving them more products and make them feel better and live longer. The Research and Development units, the partners of the company and the workers of the company work in harmony to prevent and treat diseases and make the world a better place to live. The business is focussed towards the delivery of three strategic priorities, which aim to increase growth, reduce risk and improve long term financial performances. These priorities are; 1) growth of a diversified global business, 2) delivery of more products which offer more value, 3) simplifying operating model. Grow diversified global business by creating a balanced business and product portfolio capable of delivering sustainable sales growth. The main business areas are pharmaceuticals, vaccines and consumer healthcare which provide the company significant comp etitive advantages and opportunity of synergy. Deliver products of value: The Company has re-engineered the research and development (R&D) division in the organisation to develop a whole bunch of products that offer improvement in treatment of patients and healthcare providers. The company has outsourced the research activities allowing access to new areas of science and share the risk of development of its partners. Simplify the operating model through global restructuring programmes designed to deliver significant savings to support investment in priority growth business and thus improve competitiveness further. Pharmaceutical companies are making great contribution to the economy of UK,  higher than most  other high-tech industries. The National Health Service (NHS) accounts for more than 98% of UK’s prescribed medicines market, which is the sixth largest pharmaceutical market in the world. Most of this market is driven by approximately 35,000 general practitioners (GP s) of UK. The Pharmaceutical industry of UK is an open market, where the leading foreign companies and brands have strong presence. While the growth rate of this market has been decelerating, it remains one of the fastest growing components in

Strategic management Case Study Example | Topics and Well Written Essays - 250 words - 1

Strategic management - Case Study Example The creation of high quality products requires a substantial investment. First, the organization needs to hire talented designers and other employees. Second, it needs to source for high quality raw materials. Third, it needs to create a process that ensures that the products that are produced are of the highest quality standard possible. IKEA has managed to adopt management practices that reduce its overhead costs. In addition, it has developed sustainable operations. As a result, it is able to create high quality furniture at competitive prices while also remaining profitable. In addition, it is costly for other furniture retailers to create high quality products with excellent design while keeping the price low. Furthermore, building the brand awareness that IKEA has built requires a consistent and expensive marketing effort. As a result, the organization has a competitive advantage over its competitors. The organization has developed an organizational culture that focuses on customer satisfaction. In addition, it has a long record of accomplishment in the furniture business. Consequently, it has developed the supply chain and distribution channel that is essential for a retailer. Furthermore, it has developed substantial industry

Slave owners Thesis Example | Topics and Well Written Essays - 2500 words

Slave owners - Thesis Example This research will begin with the statement that the institution of slavery was a dark era in the history of the American nation. Although now criticized as morally intolerable, several in colonial America believed that the economic growth of the United States was dependent upon forced laborers. Although it was a very popular form of labor during the early stages of American growth, it was very cruel and evil type of labor and Americans understood this; to be a slave owner you had to of had a mindset that was just purely focused on wealth and status and no respect for the black race at all. The owner and slave relationship was characterized by the domination of the owner over the slave. Force was the basis of this relationship and this idea was clearly articulated in the 1829 decision by a judge in North Carolina concerning the relationship between an owner and a slave. He wrote: With slavery ... the end is the profit of the master, his security and the public safety; the subject, one doomed in his own person, and his posterity, to live without knowledge, and without the capacity to make anything his own, and to toil that another may reap his fruits†¦. The power of the master must be absolute, to render the submission of the slave perfect. Another common aspect of American slavery was isolation. Africans were stolen away from their homes, families, and culture. Everything that was familiar to them was stripped away and they were then isolated in a new world.... laims of birth, they were also denied the right of creating family ties that would be recognized by the law.5 Selling children away from their parents was a common practice. The law did not recognize African slave relationships, and families could be ripped apart if masters desired. Selling husbands away from wives or children away from mothers was a common practice in America and was sometimes used as a threat of punishment.6 Some masters tried to keep families together; however this was rare. "Kenneth Stamp forcefully insists that the great majority of slaveholders chose business over sentiment and broke up families when under financial pressure."7 For most masters, monetary success tended to be more important than the happiness of slaves. African slaves in America were deemed social outcasts. They were thought to be strange and assumed to be savage. These were the major components in that sense of difference that provided the mental margin between masters and African slaves. They were never considered equals to whites and were placed at the bottom of the social hierarchy. As Winthrop Jordan wrote: They did not belong to the same community as Christians, or civilized Europeans. The focus of this "we-they" distinction was at first religious, later racial. †¦to be Christian was to be civilized rather than barbarous, English rather than African, white rather than black.8 African slaves were considered strangers by the white population and also among each other. They were taken from various areas throughout Africa and the chances of being enslaved with others from the same area or clan were slim.9 Owners could use slaves for whatever they pleased; slaves had no rights. They could not make basic decisions on their own such as what or when to eat. Slaves could not choose

Use of Lidocaine and Sodium Thiopental for Pain Management

Use of Lidocaine and Sodium Thiopental for Pain Management Different premedication admixture with propofol to attenuate pain severityinduced by propofol injection: a double blind randomized controlled clinical trial Abstract Background and Objective Propofol has widely used due to providing pleasant anesthesia and rapid recovery. However; injection pain is one of the main side effects of a propofol that has remained as an undesirable problem. This study compares the effect of thiopental, lidocaine, fentanyl , normal saline admixture with propofol compared with only propofol on injection pain induced by propofol Materials and methods A double blind randomized controlled clinical trial was conducted on 257 patients that were randomly allocated to one of five groups to receive only 2mg/kg of Propofol type Fresenius One percent in group I, 2 cc of Lidocaine 1% in group II, 2 ml of Normal Saline 0.09% in group III, 50 mg Sodium Thiopental in Group IV and Group V were injected 100Â µg Fentanyl before injection of Propofol. Verbal Rating Scale was used for assessing pain. Results A significant decrease in pain severity during injection was achieved in group II (lidocaine ) and IV (Thiopental) compared to other groups. Fentanyl was also effective in reducing moderate pain. Conclusion: We found that Thiopental and lidocaine reduce more effectively incidence and pain severity than other groups. It seems that aforementioned drugs bee more appropriate as an alternative method to diminish propofol injection pain than others treatment in this study. Key Word: propofol, injection pain, premedication Introduction Preoperative care cause satisfaction for patient in recent years(1)Propofol is the drug that has attained popularity which has widely used owing to its fast onset time ,short-acting duration , and trivial adverse effects (2) despite these favorable attributes, the prevalence of injection pain has been reported 68-90% and has been ranked seventh among the 33 undesirable clinical problem in anesthesia(3-6). Injection pain severity was reported 5.6 Â ± 2.3 by measuring system of Visual Analog Scale , which represents unfavorable pain (7). Up to now, different ways have been studied and recommended to reduce the incidence and pain severity of Propofol injection. Among various methods, emollient of Propofol (8, 9) and using numerous drugs including Lidocaine (10), Thiopental(11) ,Alfentanil (12) and Gransytron or Ondansetron(13)can be noted. There are different emollients of Propofol in Iran such as Fresenius Propofol 1% which has a side branch of a long triglyceride (LCT) and Lipuro Pro pofol 1% which has side branches of medium and long triglyceride (MCT/LCT) ,that is assuming that later one is more effective in reducing injection pain(14). Lidocaine as a local anesthetic inhibits the beginning and conduction of nervous impulses by decreasing the penetration of nerve membrane to Na+. It prevents the membrane depolarization, effluence and conduction of potential . It’s systemic absorption is rapid via skin and phlegm (throat, respiratory system) (15).Fentanyl is a drug which usually used as a premedication, because of the rapid and short onset, intense analgesia, Stable cardiovascular hemodynamic as well as less histamine release (16). Thiopental from barbiturate family causes hypotension but has a high ability to protect nerves and control ICP (17). Ondansetron is a modern antiemetic drug which is chosen as the antagonist of Hydroxyl Triptamin type 3. This drug reduces nausea and vomiting and its complications are also very low(18). Different advantages of aforementioned drugs for pain persuaded us to use them to understand that how much they can reduce propofol injection pain and which one is more effective. Methods: A double blind randomized controlled clinical trial was performed on 257 patients, after obtaining confirmation from both Golestan University of medical science and 5th Azar hospital ethical committee approval. Signed written consent was taken from all subjects before surgery. Including criteria were patient aged between 15 to 55 years old with ASA ÃŽâ„¢, ΙΙ (American Society Anesthesiologist) that candidated for elective surgery, such as bowel obstruction, hernia, laparatomy , during 1390 to 5th Azar educational hospital in Gorgan, northeast of Iran. Alcohol consumption or taking any pain medication during 24 hours before surgery, a history of neurological disease, chronic pain syndrome, thrombofelebit, advanced systemic disease (such as advanced diabetes), and any contraindication based on injection of Propofol led to patient withdrawal from the study. Measuring patients pain using VRS (Verbal Rating Scale) from zero to three which has been developed by MC Hunter and Crirrick. Detail shown in (table 1). After patient’s entering into the operation room ,a No. 20 cannula were inserted in the biggest vein in no dominate hand. (without injection of a local anesthetic) and was connected to normal saline solution (without start of infusion). Difference between the two independent proportion formula calculated 24 samples for each group, however, considering five groups in our study, adjusted for sampling (19) was calculated, (= = 2*24 = 48 48*5= 245 ) g assume as the number of groups that 245 samples calculated. To achieve as s ame power as parametric tests we also used the efficiency power of nonparametric test, so that the sample size was multiplied by inverse 95 percent (20)which finally 260 samples was considered. Simple randomization allocation method was used to assign patients into five groups, so that five envelopes which containing the name of drugs was prepared and one out of five randomly selected for a patient and this approach repeated for all patients. In the first group (53 patients) 2mg/kg of Propofol type Fresenius One percent (MCT/LCT) was injected. In the second group (50 patients), 2 cc of Lidocaine 1% before use of Propofol was injected . The third group (48 patients), received 2 ml of normal saline 0.09% before the injection of Propofol .Group IV (54 patients) 50 mg Sodium Thiopental before injection of Propofol type Fresenius was injected. Group V (55 patients) also received 100Â µg Fentanyl before injection of Propofol. The place of injection is the dorsal vein of the hand. None of the patients received premedication and they were asked about the pain in injection place, 5-10 seconds after injection of 25% of anesthetic induction dose. And it was inscribed in questionnaire and after lessening the level of patients’ consciousness the rest of the anesthetics were injected. Anesthesia method were be same in all patients. The Propofol we wanted to use kept at room temperature (21 centigrade). Patients and the anesthesia nurse who filled out the questionnaires won’t know about the injected solution. And there is no chance to distinguish the solutions because they had the same color, volume and also the same shape. The first anesthesia nurse prepared the medication and injected by the second anesthesia nurse, the measure of pain and discomfort in hand examined by third anesthesia nurses and the questionnaire filled out by the fourth anesthesia nurse .To determine the relationship between premeditation and a measure of the pain Mann-Whitney and Kruskal- Walis test was used and demographic feature was also compared using ANOVA and Chi Square test with Spss 11.5. Results 257 out of a total 260 participated patients were analyzed in our study and 3 cases due to lack of condition were exclude. Characteristic of study subject including age, gender, weight and ASA physical status were presented in table2. No statistically significant difference saw in demographic characteristics of all groups and were comparable. (Table 2)(p>0.05)The overall and detailed of pain incidence shown for all groups in (table 3).Pain intensity at propofol injection in lidocaine and thiopental groups was much lower than three other groups especially in severe pain however fentanyl were also better than normal saline combined with propofol and using propofol only. No patient experienced spo2 less than 95% and heart rate lower than 50/min. No complication and adverse effect (eg, pain, allergic reaction, inflammation, edema, wheal ) were observed at the injection location 24 h after surgery. There was no conflict of interest . Discussion Pain during propofol injection causes anxiety and can interfere an appropriate anesthesia. Pain during Propofol injection mechanism is not well known yet, But it is suggested that perhaps a direct stimulating effect causes the immediate feeling of pain, or an indirect effect dependent on mediators release lead to begin pain.(15) dilatory pain (after 10 to 20 seconds) results from an indirect effect on the endothelium owing to the release of Cyanogens(21). Fat-soluble causes the increased activity of plasma’s kallikrein-kini system that leads to production of bradykinin. These interactions cause dilation and increased permeability in the peripheral veins, lead to an increase in Aqueous phase of Propofol with the endothelium and free efferent nerve endings between the media and intima of vessel wall and eventually cause pain (22). Finally we can say Propofol is a kind of drugs which stimulate skin, phlegm and inner vein wall(23). Gozal and Freeman (24-26) have debated, confined area size between the endothelium and drug is more influential than absolute drug concentration. A various method such as temperature(27) dilution(28) concurrent use of drugs(29-31) , give a variety to speed injection(32) has been used to attenuate propofol injection pain but different lidokaine dose and technique mostly use to attenuate for such pain (33)Analgesia results of Lidocaine in pain reduction following Propofol injection is not only because of it’s local analgesia but also it causes the decrease in Propofol Ph, and according to a hypothesis, Ph decrease causes Propofol moving into lipid phase and decrease Propofol in Aqueous phase and therefore lead to decreasing pain.(34, 35). In the present study, injection of Lidocaine before Propofol injection leading reduction in pain that the findings are compatible with other studies (23, 26, 36) but with the exception that their doses which were more than ours. Nevertheless controversy still exists (37) maybe for using higher dose in our study . The effect of Sodium Thiopental in pain reduction was accorded with other s tudies (8, 35, 38, 39). Fentanyl is also diminishes such pain but not as much as lidocaine and thiopental that is consistent in diminishing pain with others investigations (40-42) Conclusion This study finding shows that use of Lidocaine and Sodium Thiopental in comparison with other medications cause more reduction in pain especially in severe pains but lidocaine is more available cheaper than thiopental . Although no significant observed between some groups in pain reduction but pay attention to our founding in frequency of pain suggest using propofol with any premedication even normal saline better than injected propofol alone.

The Gender Politics of Work Exposed in The Yellow Wallpaper :: Yellow Wallpaper essays

The Gender Politics of Work Exposed in The Yellow Wallpaper   Ã‚  Ã‚  Ã‚   The literature of the nineteenth century cataloged the social, economical and political changes during its period. Through it many new concerns and ideologies were proposed and made their journeys through intellectual spheres that have endured and kept their relevance in our own period today. The literature, sometimes quite overtly, introduced the issues arising with the changes in society specifically due to the industrial revolution. In this mixture of new ideas was the question of women's labor and functions among this rapidly changing society. American authors as well as Victorian authors, like George Gissing and Mabel Wotton, explored these issues somewhat explicitly during this period. In America, Louisa May Alcott and Charlotte Perkins Gilman expressed these issues in short stories with strong implications of the dangers of unfulfilled or unsatisfying labor available to women.   Ã‚  Ã‚  With the emergence of an industrial working class that arrived from the farms and countryside new theories and ideologies about the political economy began to appear. Karl Marx, a political philosopher during this time, introduced the idea of "alienation of labor". His theory proposed that labor has the ability to create a loss of reality in the laborer because the laborer himself becomes a commodity or object due to the nature of work. In terms of the roles of women it can be argued that the effect is even greater due to the limited choices of work available. This theme is expressed in literature through the writings of Gilman and Alcott.   Ã‚  Ã‚  In Charlotte Perkins Gilman's, The Yellow Wallpaper we are introduced to characters that can be argued to be representational of society in the 19th century. The narrator, wife to a seemingly prominent doctor, gives us a vision into the alienation and loss of reality due to her lack of labor. I also contend however that this alienation can also be attributed to her infantilization by her husband, which she willingly accepts. "John laughs at me, of course, but one expects that in marriage" (1). The narrator here realizes her place among the order of society and even notes that it is to be expected. She is aware of her understanding that things between she and her husband are not equal not only because he is a doctor but because he is a man, and her husband.   Ã‚  Ã‚  The narrator is forbidden from work and confined to rest and leisure in the text because she is supposedly stricken with, "†¦temporary nervous depression - a slight hysterical tendency," that is diagnosed by both her husband and her brother, who is also a doctor (1).

Jane Eyre and Helen Burns Comparison

Jane Eyre and Helen Burns are best friends at Lowood, but they both see the world differently. Each one is treated individually and handles their punishments in their own way. They both cherish their faith, but it can’t exactly solve all their problems in life. That is why they turn to each other and be supportive throughout their time at Lowood. Even though the school isn’t fair and is tough on the girls, they still manage to stay true to themselves. To begin with, Jane and Helen have different personalities.Jane is more of a rebel, while Helen prefers to just go with the flow. Jane has a sense of self-worth, dignity, a commitment to justice and principle, a trust in god, and a passionate disposition. She is also an intelligent, honest, plain-featured firl forced to contend with oppression, inequality, and hardship. Meanwhile, Helen manifests a certain strength and intellectual maturity. Like Jane, Helen is restlessly imaginative and ornery. Although, Helen’s su bmissive and ascetic nature highlights Jane’s headstrong character.Both Jane and Helen are orphans that long for a home and fair treatment. Helen believes that she will find her home in Heaven rather than Northern England, while Jane longs for love and freedom. With this in mind, Jane does not like it when people treat her poorly, so she’s always ready to strike back. Helen doesn’t like receiving cruel punishment either, but she prefers to just accept it because she knows it’s never going to stop. She endures her miserable life with a passive dignity that Jane can’t understand. Jane struggles to find others who understand her.Helen in some ways is a more mature version of Jane because of the way she handles situations and pushes her way through life. Above all, both girls turn to their faith to help them endure their life at Lowood. Helen represents a mode of Christianity that stresses tolerance and acceptance. She trusts her own faith and turns th e other cheek to the Lowood policies. She believes that justice will be found in God’s ultimate judgement – God will reward the good and punish the evil. On the other hand, Jane us unable to have such blind faith. She counts on God for support and guidance in her search.Her quest is for love and happiness in this world. All in all, Jane Eyre and Helen Burns are two very different girls dealing with similar struggles at Lowood. They may turn to each other for help, but they also turn to their faith. Their faith is a major part of what keeps them going strong in life, as well as friendship. Jane and Helen may not like the way that there are treated, but they manage to deal with it and make their way through life’s toughest battles. They just listened to their heart and believed in themselves and each other.

John Locke Provisos Essay

John Locke was an English philosopher who had the thought that all people have natural rights. Their natural rights included that of life. autonomy and belongings and the thought of these rights being held by each person is frequently said to be the primary influence of the American Declaration of Independence. Locke farther explains his principle behind natural rights in Two Treatises of Government and peculiarly belongings right in his â€Å"Provisos. † saying the conditions the brand belongings populace or private. Locke’s â€Å"Provisos† discusses the thought that belongings becomes private when a individual labours upon the belongings. His logical thinking that the land becomes the person’s private belongings is that a individual has the right to the fruits of his labour. and he besides has the right to the resource that bore his fruits. in this instance the belongings. As Locke says. â€Å"He by his labour does. as it were. envelop it from the common† ( page 437 ) . By this he means that by tuging over the land. the land is taken off from the remainder of society. the common. and becomes the private belongings of the person. Locke besides believes that â€Å"as much as a adult male tills. workss. improves. cultivates. and can utilize the merchandise of. so much is his property† ( page 437 ) . In this. he is saying that a adult male can have every bit much as can be utile to him ; claiming belongings in surplus and non being able to do it productive is incorrect because the belongings will so travel to blow alternatively of bearing fruit. This is incorrect because â€Å"nothing was made by God for adult male to botch or destroy† ( page 436 ) and holding land lying to waste is along the same lines as destroying the land. This thought from Locke’s â€Å"Provisos† follows from his thought of general belongings rights. He believes that land that has non been influenced by an individual’s labour is land available for all of society. Man should still esteem the land and non work it. but â€Å"were it non for the corruptness and ferociousness of pervert adult male. there would be no demand of any other. no necessity that work forces should divide from this great and natural community† ( page 441 ) . However because world can non be trusted. Locke believes that one time a adult male does set forth attempt to better a piece of belongings. that land and the merchandises of it belong to him. Although that land might belong to one adult male. it is still profiting the remainder of society because â€Å"the commissariats functioning to the support of human life produced by one acre of enclosed and cultivated land are ten times more than those which are yielded by an acre of land of an equal profusion lying waste in common† ( page 437 ) . This is similar to the manner in which both a husbandman and society benefits from his crop. The husbandman and society both can have nutriment from his crop and what crop goes to the remainder of society. he is repaid for. which allows him to go on seeding seeds that will go on to foster the common. A state of affairs of private belongings that would conflict with one of the Lockean provision is belongings that is acclaimed through coercing Native Americans to hold with the American imposts that were being imposed and the American regulation. or to go forth. such as with the Indian Removal Act that was signed into jurisprudence in 1830. The Native Americans had worked the land and made it suited to back up their life style and in the quest to accomplish Manifest Destiny. nil would impede the determined heads of the Americans. Harmonizing to Locke. the land truly belonged to the Native Americans because they had labored on the land to do it comfortable. They did non work it ; they used the resources sagely and nil went to blow with their minimalist life style. With the Indian Removal Act that President Andrew Jackson signed into consequence. all Native Americans had to be relocated to countries west of the Mississippi River. The Native Americans were removed on the footing that American colonisers needed the land and wanted to accomplish Manifest Destiny. Another state of affairs affecting private belongings that would go against one of the Lockean provision would be that of the authorities prehending land due to unpaid revenue enhancements. In this state of affairs. a husbandman could hold yielded a big crop. but the demand for his harvest declined greatly to the point that he is unable to do a big adequate net income to pay his revenue enhancements. This could fall into a form for many old ages to come. finally making the point that the authorities can no longer merely maintain seting the husbandman into more debt. The husbandman would hold to claim bankruptcy and the authorities would prehend his land. This would go against Locke’s thought that the land a adult male plant. is his. The husbandman was making the best he could. was profiting society. and ne'er consented to losing his right to his land. but the authorities took it away anyhow. I believe that Locke right draws the line on private belongings because we have the right over our ain organic structures. and if the work of those organic structures can unite with resources to make something. so we have the right to claim that merchandise and the resources we used to do it. No 1 else put forth the attempt and therefore the fruit of our attempts are ours. I believe that difficult work deserves reward and that wages is the right to the merchandise. As Locke says. â€Å"The labour of his organic structure and the work of his custodies. we may state. are properly his† ( page 436 ) .