buy custom Heart Diseases essay

buy custom Heart Diseases essay Ways of reducing unhealthy fats and cholesterol to prevent heart diseases The topic deals with the reasons why unhealthy fats and cholesterol lead to heart diseases. Besides, it explains the meaning of saturated fats and how they can be reduced or eliminated from the diet. Additionally, examples of saturated fats are discussed as well as the best substitutes that can be used to replace them. A chart showing the recommended amount of fats to be included in the diet is formulated for guidance. Examples of heart diseases are listed and the best ways of preventing as well as treating them are discussed in this topic. The main subject in this topic is to discuss how unhealthy fats and cholesterol can be reduced or eliminated from the diet in order to pevent heart diseases. Outline Introduction Why unhealthy fats and cholesterol lead to heart diseases. Meaning of saturated fats and how they can be eliminated from the diet. Examples of heart diseases and how they are prevented as well as cured. Conclusion. Fruits and vegetables used to prevent heart diseases. The topic discusses the minerals and vitamins obtained from fruits and vegetables. Besides, it explains how the minerals and vitamins obtained prevent heart diseases. The benefits of the fewer calories as well as rich fiber found in fruits and vegetables are explained. The reasons why people should eat fresh fruits and vegetables canned with low sodium are alsso well discussed. There are some fruits and vegetables which should be avoided and they include, coconuts, fruits that are canned in syrup and vegetables that contain cream. The aim of this topic is to discuss the reasons why fruits and vegetables should be included in the diet in order to reduce heart diseases as well as the best choices to make. Outline Introduction How minerals and vegetables in fruits and vegetables help in preventing heart diseases. Significance of fewer calories and rich fiber in the diet. Benefits associated with eating fresh vegetables and fruits. A table showing fruits and vegetables that should be avoided as well as their substitutes. Conclusion. Buy custom Heart Diseases essay

5 Cases of Extraneous Hyphenation with Numbers

5 Cases of Extraneous Hyphenation with Numbers 5 Cases of Extraneous Hyphenation with Numbers 5 Cases of Extraneous Hyphenation with Numbers By Mark Nichol The combination of numbers, spelled out or in numerical form, and hyphens is a volatile mixture that often confuses writers. Here are five sentences in which hyphens are erroneously inserted into constructions that do not require them, with explanations and corrections. 1. â€Å"Four-percent of adults may have ADHD.† There’s no reason to combine four and percent. The writer might have incorrectly extrapolated from the use of fractions in the same type of construction (â€Å"One-third of respondents agree with the statement†), but the sentence should read, â€Å"Four percent of adults may have ADHD.† 2. â€Å"Astronomers say an object five-times bigger than Jupiter is the first planet outside our solar system to be imaged.† The reference to the exoplanet’s magnitude of size in comparison to Jupiter requires no linking hyphen. The misunderstanding perhaps arises from the fact that â€Å"five times† modifies bigger, but bigger is an adjective, not a noun, and words combining to modify adjectives are not hyphenated. The correct form is â€Å"Astronomers say an object five times bigger than Jupiter is the first planet outside our solar system to be imaged.† 3. â€Å"This monk began his vow not to speak with a 2-1/2 year walk up the coast.† Writers often erroneously insert a hyphen between a whole number and a fraction in a mixed fraction. It’s not necessary, but it is required between the mixed fraction and the noun that follows when they combine to modify another noun, as in this example: â€Å"This monk began his vow not to speak by taking a 2 1/2-year walk up the coast.† (2 1/2 is considered a single element, so omit the intervening hyphen.) Note, too, the slight revision to eliminate the suggestion that the monk conversed with a 2 1/2-year walk up the coast. 4. â€Å"The electrified border, 10-feet-high, is to be completed across the border with India.† If this sentence used the phrase â€Å"10 feet high† as a modifier preceding â€Å"electrified fence† (â€Å"a 10-foot-high electrified fence†), the hyphens linking the elements as a unified description would be valid. But in a simple reference to physical dimensions, no hyphens are necessary: â€Å"The electrified fence, 10 feet high, is to be completed across the border with India.† 5. â€Å"You must have a keen sense of how to capture the attention of the 18-34 year-old news junkie.† This sentence tries to observe the basic rule about connecting the numbers in a range (preferably with an en dash rather than a hyphen) but errs in its failure to recognize the special case of suspensive hyphenation that overrules that usage. The sentence refers to a demographic cohort consisting of 18-year-old news junkies and 34-year-old news junkies and all news junkies in between. When using a range involving a number compound, elide most of the first element, retaining only the number (spelled out or in numeral form) and a hyphen, followed by a letter space: â€Å"You must have a keen sense of how to capture the attention of the 18- to 34-year-old news junkie.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†Capitalization Rules for Names of Historical Periods and Movements20 Names of Body Parts and Elements and Their Figurative Meanings

Administration and Executive support Essay Example | Topics and Well Written Essays - 1000 words

Administration and Executive support - Essay Example On the other hand, other than key skills administrative assistants must have certain key qualities that will make them effective and efficient. Some of the key qualities include the ability to prioritize as well remain calm within the organization. In addition, an administrative assistant must have the quality of working under pressure whilst remaining focused. The reason behind such qualities is the fact that MA (administrative assistant) role is usually directly under the manager who may transfer their stress to the assistant or even pressurize them when operations are not going on as planned (Frisch, 2002). (b) Demonstrate with the use of a visual aid (individual Action plan), the different methods for developing your MA skills to help you to develop in your role in supporting formal meetings, projects and personal scheduling Document production, filing, and dispatch training will provide an opportunity to the administrative assistant to learn how to produce documents, file the same, as well as dispatch the documents to various departments or individuals within the organization Through secretariat courses, administrative individuals will be able to develop knowledge and skills that are involved in not only liaising but also performing various functions of a secretary, which directly correlates to the manager or role performed such as acting as personal assistant In the event that accounting and finance department are unable to handle petty cash within the manager’s office, the administrative assistant should be given the mandate to handle such cash. However, handling such cash requires accounting skills obtainable through accounting and finance courses (a) Define the term stakeholder and produce a table to identify and classify at least ten different stakeholder groups (both internal and external) for this organization. For each stakeholder identified, explain their power and influence. A stakeholder is defined as any person, group,

Interest Groups and their Influence on the Making of Public Policy Research Paper

Interest Groups and their Influence on the Making of Public Policy - Research Paper Example The composition of interest groups depends on the issues that the groups are concerned with. Examples of the interest groups are business organizations, labor unions, gender, professional associations, religious and public interest groups, and occupational groups. The impact of the interest groups depends on two factors: if the elected officials and bureaucratic agents are, championing public policies considered by the interest groups. Secondly, it depends on if the interest groups can be able to form organized groups through which they can lobby and influence public policies that are consistent with their mission and vision statements (Asare, 2009). Interest groups tend to thrive in a pluralistic environment and conflict ensuing from this environment translates to compromise and bargaining among the interest groups with the policymakers and the politicians. A review of literature evidence that these groups have been given names ranging from iron triangles, epistemic communities, advocacy coalition frameworks, and policy subsystem, issue, and policy networks. Though they are diverse groups, they all sought to influence the public policy in the areas they were envisioned to represent (Asare, 2009). The American government has classified the types of interest groups into three main classes based on their mission and composition: economic, public, and single use. Economic groups are aimed at providing economic benefit to their members. Examples are professional associations, business, and labor organizations. Business interest group examples are United States Chamber of Commerce, National Association of Manufacturers. An example of labor interest groups is The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO), the Teamster, the United Auto Workers (UAW). Professional groups in this category include the American Bar Association (ABA), American Medical Association (AMA), and the Screen Actors Guild (SAS) (American Government).

America History Essay Essay Example for Free

America History Essay Essay America History Essay

Comparing Lester of American Beauty and Ricci of The Bicycle Thief Essa

Comparing Lester of American Beauty and Ricci of The Bicycle Thief In American Beauty Kevin Spacey who plays Lester lives a typical middle class life with his family. His wife is having an affair, his rebellious daughter doesn’t talk to him and his neighbors are psycho. In contrast The Bicycle Thief portrays a tight family. Riccis wife loves him, his behaved son talks to him and his neighbors are helpful when a crises occurs. In both of these films the main characters, Lester and Ricci, go through a responsibility stage. Both must make a life changing experience, either good or bad, that will have an effect on the people around them. Lester decides to make a few changes in his rut of life, changes that are less mid-life and more adolescence like. While he slowly goes through these changes on film one can see that the more responsibility he gives up the more happy he becomes. What he gives up to make him happy, though, only makes his family more hateful towards him. It isn’t that he gave up his responsibilities to improve his relationship with his daughter or improve it with his wife but to be selfish and gratify himself from what he lost when he was young. He does reckless and foolish things in this movie, but he doesn’t deceive himself, he knows he’s running wild--and chooses to. He let these feelings over power him and he almost let this irresponsibility get the best of him when he found himself alone with his daughters best friend. It’s perfectly natural to have feelings like he has toward her but there came a time with him when he saw what he was going to do was not right. So he refrained and actually gained a friend. (After he has been losing people left and right) His ability to refrain from his action... ...l up Ricci throughout his search encounters indifference to humanity and incivility of others. Ricci fights within himself to be the better person but only ends up in internal conflict with himself. He loses his respect for himself and we are astonished by his indecency toward other people of Riccis same impoverished disposition. On the other hand American Beauty dabbles with the question how uncivil and inhuman can someone lower themselves to over a short period of time. But Lester proves us wrong. His obsession with Angela in the end turns into an act of humanism and civility towards someone who is naive. Both of these main characters traits, at some point in everyone’s life, have delivered or even taught a lesson about refraining from some sort of action that could end up in consequences that are defiant against ones own code of conduct or someone else’s.

Medical Experimentation

In today's society things have changed rustically over time in law enforcement to the point that a shown act of kindness by an officer is seen as a bad thing at times. An officer is known in the professional field as a public servant, this means that they can put on the coat of many and play many roles in a community. Although an officer has duties that must be carried out on a daily basis it must be done within the guidelines of the law.All state and local laws have codes for all laws and the punishment that can be given if convicted of these particular crimes, but as an officer there is certain discretion that can be used and he offender may get off with Just a warning. This is a part of an officers Job that sometimes will come back to haunt them. Many times an officer may give a person a warning on a simple crime and later down the road the same person commits the same offense on a higher level, now the questions that would be asked are how does this affect the community? Is there a standard for officers that show discretion? , and is this ethical in the law enforcement community? This paper will discuss the different ways that this topic could be critical to the criminal Justice community. Police Discretion Deputies and officers in day to day society faced with a vast array of situations on a daily basis that they must deal with. Law enforcement officers handle lots of issues and no two encounters or situations are the same.Officers are on the streets daily and put into positions where they usually have to handle certain situations alone, and have little advice or intermediate supervision. This makes up the heart of discretion in an officer. The research shows that acts of discretion by officers have benefits and problems that follow these acts. Sometimes these acts can evolve into he denial of citizens' rights. According to Engel (2007), â€Å"By discretion, we in the field of criminal Justice are generally referring to official actions by criminal Justic e officials, based on individuals' Judgments about the best course of action.Research shows that discretion can be when an officer uses legal sanctions. This can be when an officer is on a traffic stop, giving a ticket or making an arrest. The time when an officer is most at odds to use discretion is in a case of use of force: weather the amount of force or weather to use any at all. (Hunter 1985; Terrible et al. 2002. ) One there broad use could be when an officer has to make a decision on dividing the amount of services or various duties that are to be performed. Engel 2007). A prime example would be when on patrol and answering a call, assisting a stranded motorist, the amount of time spent assisting , and a third would be non-sanction, and non- service that an officer will perform such as community policing. Further research that was conducted shown by Goldstein, describes discretion in another way: Choosing Objectives Choosing Methods of intervention Choosing how to dispose of cases Choosing investigative measures Choosing Field proceduresIssuing Permits and Licenses Benefits The research that was conducted shows that Goldstein states that the natures of police work require some use of discretion in the work environment. In his work he says that officers operate in an environment that on a frequent basis where officers are alone in a community where there are citizens their presence is needed, Research in communities show that officers must make quick decisions and usually without input from other sources.Although there is a chain of command these acts of discretion must be done without going up the chain of command. Goldstein (1977) ND Walker and Katz (2002) also point out that the very nature of â€Å"the law' is such that, in many cases, officers discretion extends to interpreting the meaning of the statutory text. It becomes, therefore, impossible to enforce the law equally due to the wide interpretation that can be a particular law'.Other benefits f rom the use of discretion may be based on economics and the resources that a department may have. In many cities to make a long story short there are Just not enough officers, jails, prisons, courts, or community based programs to handle the amount of people that are processed through the criminal Justice system. Goldstein says that officers must use discretion on a daily basis in their work place because if an officer did not use discretion when answering calls then they would be completely occupied all the time.Problems While there are benefits there are also problems with police discretion, research shows that in all agencies officers are all different and have different make up and ways of handling situations. The lack of consistency is a major problem for citizens because they never know what to expect from that particular officer. When a community builds distrust in an officer it not only creates problems with the public ND police but also can create unwarranted confrontation in communities. All too many times we see this in the news.The one major problem of distrust and the police is when human rights are violated; this can cause major uproars in communities (Engel 2007; Bittier 1974). Conclusion It is shown that police discretion has it good and bad effects in a community. The total need of a community and how they are policed and the services that are provided, discretion most of the time provides sometimes trust but as seen in the research can also provide distrust. It provides for the quick, sometimes split second, session-making process that is involved

Mcdonalds Energy Drink Research Report

McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research, Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report, is information on market size, target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment for their menu. The market research collected and contained in this report consists of secondary data. This research was authorized by: McDonalds Corporation. Current market research shows that the energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. The US energy drink industry is expected to more than double in the 5 years preceding 2013. (Comprehensive Reviews) Eighteen to twenty-four year olds or college students are the largest segment of energy drink consumers. NutritionJ) The conclusion of this report suggests that the growth of the energy drink market has been greater than most other liquid refreshment beverage sectors in the US in the past five years and that this trend will continue. It is recommended that McDonalds Corporation add energy drinks to their offerings and target college-aged students. Introduction Fast food consumption in the US has declined during the rece nt economic crisis. To stay profitable, many fast food chains have introduced low-cost or â€Å"value† items too keep sales up. Along with low-cost items, many fast food chains have added specialized items or niche items to attract customers that can more conveniently buy these at a fast food store. McEnergy 3 Energy drinks have continued to gain popularity since Red Bull was launched in 1997. More than 500 new energy drinks were launched worldwide in 2006 and beverage companies are reaping the rewards of the exploding energy drink industry. This report examines the energy drink market and its potential to become a niche item in a fast food chain along with the population to target. Methods This report was conducted using a secondary statistical data and secondary research that was gathered using a focus group and survey of college age participants. The statistical data was obtained from New York City-based Beverage Marketing Corporation which is the leading research firm dedicated to the global beverage industry. The statistical data regarding the previous growth patterns and growth forecasts will be discussed in the results. The focus group and survey were done by Nutrition Journal and focuses on energy drink consumption patterns among college students. The survey was based on responses from a 32-member college student focus group and a field test, a 19-item survey was used to energy drink consumption patterns of 496 randomly surveyed college students. (nutritionj) The population was defined as undergraduate students at a state university located in the Central Atlantic Region of the United States. 85% of the undergraduates were 18-24 years of age, 12% were 25-40 years of age and 3% 41 years of age or older. Sixty two percent of the entire student body is female. The sampling units were individual college students that were generated with a McEnergy 4 non-probability method of asking students around campus if they would like to participate. (Nutritionj) Results Fifty one percent of participants reported consuming at least one, energy drinks a month. Thirty four percent of participant reported consuming at least two energy drinks a month. Table 1 % of college energy drink users reporting amount and frequency of energy drink consumption by situation in an average month Energy drinks consumed Days/month ________________________________________________ Situation n 1 2 >2 1-4 5-10 >10 Insufficient Sleep 169 64 22 14 74 18 8 Need general energy 165 63 21 16 74 18 8 Studying or project 125 50 36 14 85 10 5 Driving long distance 114 63 23 14 86 9 5 With alcohol 136 27 24 49 73 18 9 Treat hangover 42 74 10 16 74 14 12 N= 253 college energy drink users (nutritionj) The US refreshment beverage market grew by 1. 2% in 2010The growth of the energy drinks market is up 5. 4% in the past year. (beveragemarketing) From 2004 to 2009 the McEnergy 5 overall growth of the energy market is up over 240% (Wiley) The shift from consumption of sports drinks such as Gatorade and Powerade towards energy drinks should continue. In the last year, carbonated soft drinks remain the largest liquid refreshment beverages category but their volume slipped 0. 8% from 13. 9 billion gallons in 2009 to 13. 8 billion gallons in 2010, which resulted in their market share decreasing. (beveragemarketing) Table 2 U. S Liquid Refreshment Beverage Market Change in Volume by Segment 2009-2010 Percent Change Segments 2009-2010 RTD Tea 12. 5% Sports Drinks 9. % RTD Coffee 8. 1% Energy Drinks 5. 4% Bottled Water 3. 5% Value-Added Water 0. 2% Fruit Beverages -2. 0% Carbonated Soft Drinks -0. % Total LRB 1. 2% Source: Beverage Marketing Corporation (BeverageMarketing) McEnergy 6 Conclusion The energy drink market has grown into a multi-billion dollar business, which has been reported as being the fastest growing segment in the beverage industry since bottled water. Having grown 240% in the past five years, the only beverage sectors to grow faster that energy drinks last year were ready-to-drink tea, ready-to-drink coffee and s ports drinks. McDonalds already distributes these other three beverages and would benefit by adding the next fastest growing beverage sector, energy drinks. Despite the large market share that carbonated beverages owns, there is a demand and shift towards other beverage sectors as evidenced by a decrease in carbonated beverage market share last year. A large segment of energy drink consumers is the college-aged consumer. With over 50% of college students drinking at least one energy drink a month and 34% at least two a month, this would be a good population to target. Recommendations Include energy drinks to the offerings at McDonalds fast food restaurants. Target college-aged students with initial locations and marketing strategies. McEnergy 7 References: – Gonzalez de Mejia, E. & Heckman, M. A. & Sherry, K. (2010). Energy Drinks: An Assessment of Their Market Size, Consumer Demographics, Ingredient Profile, Functionality, and Regulations in The United States. Comprehensive Reviews in Food Science and Food Safety. Retrieved from: http://onlinelibrary. wiley. com/doi/10. 1111/j. 1541-4337. 2010. 00111. x/pdf – West, T. (2011). The Energy Market is Still Full of Growth Potential Reports. Wholesale News. Retrieved from: http://web. ebscohost. com. lib. kaplan. edu/ehost/pdfviewer/pdfviewer? vid=12&hid=123&sid=eeec713f-80bc-4ca6-b6ce-02c68e0f1f50%40sessionmgr112 – The US Liquid Refreshment Beverage Market Increased by 1. 2% in 2010. (March 2011). Beverage Marketing Corporation Reports. Retrieved from: http://www. beveragemarketing. com/? section=pressreleases – Aeby, V. G. & Barber-Heidal, K. & Carpenter-Aeby, T & Malinauskas, B. M, & Overton, R. F. (2007). A Survey of Energy Drink Consumption Patterns Among College Students. Nutrition Journal. Retrieved from: http://www. nutritionj. com/content/6/1/35

Top 70 Customer Service Jobs That Are Hiring Today

Top 70 Customer Service Jobs That Are Hiring Today Customer service jobs exist in every industry. If you enter this field, your  job will be to work with customers to answer their questions, deal with their complaints, and serve as a   representative to offer information about what your company does and/or sells. Mostly your interactions will be via phone, but customer service representatives also interact with customers over email, live chat, or face-to-face. According to the Bureau of Labor Statistics,  although customer service representatives are employed in almost every  industry, the majority work in telephone call centers, credit and insurance agencies, banks, and retail stores.Here is a list of titles that fall under the Customer Service umbrella.Customer Service Job TitlesCall Center AnalystCall Center CoordinatorCall Center DirectorCall Center ManagerCall Center Project ManagerCall Center RepresentativeCall Center SupervisorCustomer Care CoordinatorCustomer Loyalty SpecialistCustomer Service AdministratorCustomer Se rvice AnalystCustomer Service SupervisorClient Services DirectorClient Services ExecutiveClient Services ManagerClient Success DirectorClient Success ManagerClient Success SpecialistClient TrainerCustomer AdvocateCustomer Development AnalystCustomer Development DirectorCustomer Development ManagerCustomer Development SpecialistCustomer Program ManagerCustomer Retention DirectorCustomer Retention SpecialistCustomer Retention SupervisorCustomer Service Account ManagerCustomer Service AssistantCustomer Service ManagerCustomer Service RepresentativeCustomer Service TrainerCustomer Solutions ManagerCustomer Solutions ProviderCustomer Success RepresentativeCustomer Support EngineerCustomer Support Project ManagerCustomer Support Team ManagerDirector of Customer RelationsDirector of Technical SupportFront End ManagerFront End SpecialistGreeterMembership AssistantMembership ConsultantMembership CoordinatorMembership DirectorMembership ManagerMembership RepresentativeProduct TrainerRetention ManagerSenior Technical Support EngineerService Delivery AnalystService Delivery DirectorService Delivery ManagerTechnical Services CoordinatorTechnical Support EngineerTechnical Support RepresentativeTechnical Support Team ManagerTelephone OperatorTelephone Operator SupervisorTicket ScannerVice President, Call CenterVP Client ServicesVP Customer RetentionWarranty AdministratorWarranty ManagerWarranty RepresentativeWarranty TechnicianWhile the specific duties and traits of customer service representatives vary by industry, the common thread successful employees will have are  people skills and an ability to retain and explain large amounts of knowledge about a product or company. Experience using computer software applications is key, and will increase your hireability.In order to enter this field, most jobs require you to have  a high school diploma or equivalent. According to BLS,  employment of customer service representatives is projected to grow 10 percent through 2024, faster than the average for all occupations, and the median hourly wage for the field  is around $15.25.

Commonly Confused Word Pairs in English

Commonly Confused Word Pairs in English Here, from our Glossary of Commonly Confused Words, are 20 tricky word pairs that look and sound alike but have different meanings. (For examples and practice exercises, click on the highlighted words.) Advice and AdviseThe noun advice means guidance. The verb advise means to recommend or counsel.All Together and AltogetherThe phrase all together refers to people or things gathered in one place. The adverb altogether means entirely or wholly.Baited and BatedA hook, witness, or animal is baited (lured, enticed, tempted). Breath is bated (moderated).Cite and SiteThe verb cite means to mention or quote as an authority or example. The noun site means a particular place.Complement and ComplimentComplement means something that completes or brings to perfection. A compliment is an expression of praise.Discreet and DiscreteThe adjective discreet means tactful or prudent self-restraint. Discrete means distinct or separate.Eminent and ImminentThe adjective eminent means prominent or outstanding. Imminent means impending, about to occur.Flair and FlareThe noun flair means a talent or a distinctive quality or style. As a noun, flare means a fire or a blazing light. Similarly, the verb flare mea ns to burn with an unsteady flame or shine with a sudden light. Violence, troubles, tempers, and nostrils can flare. Formally and FormerlyThe adverb formally means in a formal way. The adverb formerly means at an earlier time.Hardy and HeartyThe adjective hardy (related to hard) means daring, courageous, and capable of surviving difficult conditions. The adjective hearty (related to heart) means showing warm and heartfelt affection or providing abundant nourishment.Ingenious and IngenuousThe adjective ingenious means extremely clevermarked by inventive skill and imagination. Ingenuous means straightforward, candid, without guile.Lightening and LightningThe noun lightening means making lighter in weight or changing to a lighter or brighter color. Lightning is the flash of light that accompanies thunder.Mantel and MantleThe noun mantel refers to a shelf above a fireplace. The noun mantle refers to a cloak or (usually figuratively) to royal robes of state as a symbol of authority or responsibility.Moot and MuteThe adjective moot refers to something that is debatable or of no practical importance. The adjective mute means unspoken or unable to speak. Prescribe and ProscribeThe verb prescribe means to establish, direct, or lay down as a rule. The verb proscribe means to ban, forbid, or condemn.Rational and RationaleThe adjective rational means having or exercising the ability to reason. The noun rationale refers to an explanation or basic reason.Shear and SheerThe verb shear means to cut or clip. Likewise, the noun shear refers to the act, process, or fact of cutting or clipping. The adjective sheer means fine, transparent, or complete. As an adverb, sheer means completely or altogether.Stationary and StationeryThe adjective stationary means remaining in one place. The noun stationery refers to writing materials. (Try associating the er in stationery with the er in letter and paper.)Track and TractAs a noun, track refers to a path, route, or course. The verb track means to travel, pursue, or follow. The noun tract refers to an expanse of land or water, a system of organs and tissues in the body, or a pamphlet containing a declarat ion or appeal. Whose and WhosWhose is the possessive form of who. Whos is the contraction of who is.

Prepare a marketing plan for a company of your choice for the next one Essay

Prepare a marketing plan for a company of your choice for the next one and three years - Essay Example GSK has a unique mission statement which explains their aim and (objective of) providing consumers with new products and with more improved projects. The following essay elaborates the marketing plan of the company by describing the current scenario of the industry and also GSK. SWOT analysis identifies the strength and weakness and also the opportunities and threats of GSK that are changing from time to time with the competitive market. The responsibilities that are taken by GSK towards the environment, consumers and the shareholders have been discussed in the study. To evaluate the position of the competitors of GSK, competitive analysis has been done. The Segmentation, targeting and positioning concept explains the target market of GSK and what they do to position their products among its consumers. Lastly a forecasted budget for the year 2013-2015 has been prepared. The income is expected to decrease, even though it can be assumed that the expenses can be controlled. This would p ossibly because of the unstable condition of the global economy. Mission Statement and Market Overview The mission of the company is to improve the quality of human life by giving them more products and make them feel better and live longer. The Research and Development units, the partners of the company and the workers of the company work in harmony to prevent and treat diseases and make the world a better place to live. The business is focussed towards the delivery of three strategic priorities, which aim to increase growth, reduce risk and improve long term financial performances. These priorities are; 1) growth of a diversified global business, 2) delivery of more products which offer more value, 3) simplifying operating model. Grow diversified global business by creating a balanced business and product portfolio capable of delivering sustainable sales growth. The main business areas are pharmaceuticals, vaccines and consumer healthcare which provide the company significant comp etitive advantages and opportunity of synergy. Deliver products of value: The Company has re-engineered the research and development (R&D) division in the organisation to develop a whole bunch of products that offer improvement in treatment of patients and healthcare providers. The company has outsourced the research activities allowing access to new areas of science and share the risk of development of its partners. Simplify the operating model through global restructuring programmes designed to deliver significant savings to support investment in priority growth business and thus improve competitiveness further. Pharmaceutical companies are making great contribution to the economy of UK,  higher than most  other high-tech industries. The National Health Service (NHS) accounts for more than 98% of UK’s prescribed medicines market, which is the sixth largest pharmaceutical market in the world. Most of this market is driven by approximately 35,000 general practitioners (GP s) of UK. The Pharmaceutical industry of UK is an open market, where the leading foreign companies and brands have strong presence. While the growth rate of this market has been decelerating, it remains one of the fastest growing components in

Strategic management Case Study Example | Topics and Well Written Essays - 250 words - 1

Strategic management - Case Study Example The creation of high quality products requires a substantial investment. First, the organization needs to hire talented designers and other employees. Second, it needs to source for high quality raw materials. Third, it needs to create a process that ensures that the products that are produced are of the highest quality standard possible. IKEA has managed to adopt management practices that reduce its overhead costs. In addition, it has developed sustainable operations. As a result, it is able to create high quality furniture at competitive prices while also remaining profitable. In addition, it is costly for other furniture retailers to create high quality products with excellent design while keeping the price low. Furthermore, building the brand awareness that IKEA has built requires a consistent and expensive marketing effort. As a result, the organization has a competitive advantage over its competitors. The organization has developed an organizational culture that focuses on customer satisfaction. In addition, it has a long record of accomplishment in the furniture business. Consequently, it has developed the supply chain and distribution channel that is essential for a retailer. Furthermore, it has developed substantial industry