We Need Federal Funding for Medical Marijuana Research Essay

We Need Federal Funding for Medical Marijuana Research Many people suffer unbearable pain and discomfort from their illnesses and seek any method that might bring relief. Many suffer from chemotherapy treatment, HIV infection related wasting, glaucoma, or other serious ailments that carry an unbearable amount of pain. They first try the drugs that their doctors have prescribed. These prescribed legal drugs seem to have some benefits, but often carry with them many side effects that may be more harmful than helpful. Many patients give the legal drugs a try and find that they are not effective in relieving them of their symptoms. As a result, many turn to marijuana for its medicinal use. Because it is an effective treatment,†¦show more content†¦Although these laws were passed without proper voter knowledge of the nature of the qualifications for marijuana prescriptions, they are the first steps into the realization that marijuana may actually have a medicinal use. This evocation could lead to more funding for research for marijua nas medicinal value and could lead to a possible reclassification of the currently rated schedule I drug, a term reserved for substances with no apparent medical value. Many opponents of medical marijuana claim that synthetic substances, such as Marinol (a synthetic THC derivative) are safer and more effective than marijuana. Current trends set by the National Institutes of Health claim that there is no scientific justification that smoked marijuana is effective in treating glaucoma or multiple sclerosis and new drugs, such as Zofran, surpass THCs (the main active ingredient in marijuana) therapeutic value in calming cancer patients chemotherapy-induced nausea (Rebecca, 1645). However, these drugs may not always work for those who are suffering. For many patients, the drugs are hard to swallow, slow working, and difficult to dose. James Canter who suffers from testicular cancer illustrates marijuanas efficacy over Marinol, a synthetic THC derivative. Undergoing enormous amounts of chemotherapyShow MoreRelatedShould Marijuana Be Legal?1393 Words   |  6 PagesTo understand the controversy about marijuana, it is helpful to first look at its history. Marijuana (or Cannabis as it was originally known) has been found as far back as the 3rd millennium BC in burial sites in Romania. Over the centuries it has been found to have been used for medicinal purposes in China and other countries, as well as for religious and spiritual ceremonies in many different countries. Cannabis was brought to America in the early years, grown as a crop, and used medicinallyRead Morelegalizing marijuana1044 Words   |  5 PagesLegalization of Marijuana Cannabis sativa or marijuana, is most known for its euphoric psychological effects when consumed. Many Canadians take part in the use of marijuana which has been illegal in Canada since the early 1900s. The topic of marijuana legalization in Canada has been a highly controversial topic over the last century. It has been discussed recently in the news due to Washington and Colorado both voting to legalize marijuana in November of 2012. The Liberal and Conservative partiesRead MoreShould Marijuana Be Legalized?1579 Words   |  7 PagesLegalize Marijuana Marijuana consumption has become a very prominent sub-culture within the United States with users including virtually everyone from teenagers to the elderly people. Some individuals use it because they enjoy the feeling they get from smoking or eating it, whereas others use it for medical reasons. Marijuana is starting to become decriminalized in most states, with Colorado and Washington having already made it legal for recreational use. Moreover, a handful of states throughoutRead MoreShould Marijuana Be Legal?1610 Words   |  7 PagesSince the very first day marijuana began dominating our country over 30 years ago, federal control of the drug has been the topic of an continuing arguments. Marijuana is a crushed up blend of dried out herbs, seeds and stems of the plant cannabis. Most people inhale it in the shape of cigarettes for pleasure and relief. Should marijuana be made legal? Advocates of the drug argue that there are multiple medical advantages and that tobacco and alcoho l are far more harmful for us than the drug itselfRead MoreIllegal Drugs And The United States1589 Words   |  7 Pagesamount of people living with HIV has tripled due to injecting drugs. In the last 30 years, prison population, in the United States, has quadrupled and nearly a quarter of federal inmates are convicted of drugs. Lastly, the amount of money being spent on law enforcement to arrest and jail people for, at times, small amounts of marijuana has been millions. The Drug Policy Alliance (DPA) knows the end to drug prohibition is a mission that impossible to achieve. In the event to prohibit drugs have only resultedRead MoreDiana Degette Of Colorado Case Analysis1211 Words   |  5 Pageshealth care and expand medical research to help with the future of medicine. Here she also fought for the proper protection of our nation, climate change, and the motion to move the United States in the direction of energy independence. Diana is also the author of the landmark Colorado Wi lderness Act, this helps assure that 1.6 million acres of Land in Colorado are protected. She also fights for the reproductive rights in woman as well as family planning for those who are in need. Diana is prochoiceRead MorePersuasive Speech Outline Essay969 Words   |  4 PagesGeneral Purpose: To persuade Specific Purpose: To persuade the audience to support the legalization of marijuana for medicinal purposes. Central Idea: People should have the option to choose their methods of medication; therefore, marijuana should be legalized for medicinal purposes. Introduction: ATTENTION A. How many of you take Advil for a headache? How many of you use a remedy passed down from your grandparents or parents to alleviate a cold? How many people do you know sufferRead MoreShould Marijuana Be Legalized?1672 Words   |  7 PagesPresently, Marijuana is illegal in the United States due to the racially motivated Marijuana Tax Act of 1937. This law was proposed by Harry J. Anslinger the acting commissioner of Federal Bureau of Narcotics. In his testimony to Congress he stated, There are 100,000 total marijuana smokers in the US, and most are Negroes, Hispanics, Filipinos and entertainers. Their Satanic music, jazz and swing, result from marijuana usage. This marijuana causes white women to seek sexual relations with NegroesRead MoreShould Marijuana Be Legal?1324 Words   |  6 Pages Medicinal Marijuana Medical Marijuana indicates the usage of the plant and its desired contents found in the organism known as cannabinoids. There are hundreds of chemical cannabinoids, but the two main ones are called tetrahydrocannabinol (THC) and cannabidiol or CBD. These cannabinoids are used for many serious illnesses and the plant species has been utilized by humans dating back thousands of years in medicine textbooks and records. Muscle spasticity, AIDS treatment for patients, chemotherapyRead MoreShould Marijuana Be Legalized?1229 Words   |  5 PagesMarijuana is the most popular street drug in America, if not in the entire world. It is a Schedule 1 drug which puts it in the same category as Heroin, LSD, MDMA, Ecstacy, etc., which are the most dangerous drugs in the world that can seriously harm someone. But Marijuana is now legalized in Twenty-Six states, plus the District of Columbia, for medicinal and/or recreational use. Even though cannabis is an illegal drug, hundreds of millions of peop le are still finding ways to get a hold of Marijuana

The Department Of Homeland Security Essay - 1483 Words

The Department of Homeland Security in the U.S. is mandated to deal with terrorism problem that has a long history in the U.S. Terrorism has been a threat to U.S. security since the 1800. Terrorists continue to use powerful secret communication strategies and unexpected tools to achieve their intention in the U.S. soil. For example, the 9/11 terrorism attack that killed the highest number of American citizens in history succeeded because terrorist used hijacked passenger planes to perform the attack (Lutz and Lutz, 2013). Although the most notorious terrorism activity in the U.S. soil was performed by Islamic extremist, several other groups among them black militancy, anti-liberal, anti-government, Jewish extremist, fascist extremists, and Palestinian militancy among others have been reportedly caused a terrorist activity in the U.S. in the past and their continued existence still remain a major threat to the U.S. security (Lutz and Lutz, 2013). The counter-terrorism policy administe red through the Bureau of Counterterrorism aims at partnering with local security agents, multilateral organizations, non-state actors and foreign governments to defeat local and global terrorism. The policy employs high level of coordinated strategies in securing international partnership to document and monitor and act appropriately to Foreign Terrorist Organizations (FTO) and Specially Designated Global Terrorist (SDGT) as emerging organizations that coordinate international terroristShow MoreRelatedThe Department Of Homeland Security : The Department Of Homeland Security755 Words   |  4 PagesThe Department of Homeland Security (DHS) currently has a limited ability to persistently monitor, detect, and track, non-emitting vessels that operate in Customs Waters, which spans from the shore line out to 12 nautical miles. The volume of non-emitting vessels without metadata is due in part by the lack of regulatory policy mandating vessels broadcast their identification and locatio n which would assist with Maritime Domain Awareness. This limited ability situates DHS in need to mature the MaritimeRead MoreThe Department Of Homeland Security1263 Words   |  6 PagesOne of the biggest security agencies in which we have today is the Department of Homeland Security. They were created in 2001-2003 to stop any threats or terrorist attacks towards the United States. They employ many people from different fields since they need overall intelligence on things. The department has roughly over 100 agencies branching from them. Homeland security was created not that long ago. It is located in Washington DC in the Nebraska Avenue Complex and that’s where it started.Read MoreThe Department Of Homeland Security Essay786 Words   |  4 Pagesdeter and prevent attacks on our homeland and as well as deter and threats from potentially occurring. Following 9/11, the Department of Defense has been entrusted with the role in the management of risks facing the United Sates. The Department of Homeland Security (DHS) has stated that it will apply risk management principles to homeland security operations and has stated â€Å"Ultimately, homeland security is about effectively managing risks to the Nation’s security† (DHS 2010, pg. 2). This is muchRead MoreThe Department Of Homeland Security Essay1314 Words   |  6 PagesIntroduction The People of United States of America want nothing more than making sure that this country is safe and protected. When homeland security is mentioned, majority of the people think of terrorist threats. The Department of Homeland security does more than preventing terrorist attacks. The Department of Homeland Security (DHS) is responsible for ensuring the safety and security of the United States from both man-made and natural disasters. Created in the aftermath of the Sept. 11 terrorist attacksRead MoreThe Department Of Homeland Security1338 Words   |  6 Pagesthe country within its borders. Until that time the United States’ homeland security was under the jurisdiction of the Department of Justice (Masse, O’Neil, Rollins, 2007). After the attack the Executive branch of the government created a new organization that would be responsible for deciding where the biggest threats to the country were. This was the birth of the Department of Homeland Security. The Departme nt of Homeland Security is responsible for assessing all risk to the Nation within its bordersRead MoreThe Department Of Homeland Security1176 Words   |  5 PagesCitizens criticize policies in national security as infringing on civil liberties, and an ongoing debate ensues over the sacrifice of civil liberties in the name of national security. The DHS continues to evolve in analyzing future threats and identifying means for the organization to meet them. The DHS’s overall mission is to, â€Å"†¦ensure a homeland that is safe, secure, and resilient against terrorism and other hazards.† (U.S. Department of Homeland Security 2015, np). The overall mission of theRead MoreThe Department Of Homeland Security1336 Words   |  6 PagesThe Homeland Security enterprise is tasked with protecting our country from all threats to include threats that have not yet revealed themselves. There’s a few methods used to identify these threats, but I’m going to cover just one of those methods in particularly. To better explain the role of risk management, first I’ll break down the steps of risk management and explain each one individually. After I have fully addressed the basics of risk management, I’ll go more in depth on why the DepartmentRead MoreThe Department Of Homeland Security Essay1380 Words   |  6 Pageshow does one calculate risk? The Department of Homeland Security (DHS) has developed a risk management system to help address risks, primarily terrorism risks. It is important to realize that this is a system. Comprising this system of risk management are some key steps, such as the risk assessment and decision making. The overall risk management process employed by DHS is still in a stage of evolution and provides many areas of debate. The Department of Homeland Security’s Risk Management FundamentalsRead MoreThe Department Of Homeland Security1602 Words   |  7 PagesThe Department of Homeland Security The Department of Homeland Security is an agency made up of 22 different federal agencies which were combined in an effort to streamline the United States effectiveness in defending our nation. The core mission of the Department of Homeland Security include prevent terrorism and enhancing security, secure and manage our borders, enforce and administer our immigration laws, safeguard and secure cyberspace, ensure resilience to disasters (Department of Homeland SecurityRead MoreThe Department Of Homeland Security991 Words   |  4 PagesIntroduction Considering the Department of Homeland Security (DHS)has only initiated actions in 2003, it has performed necessary security procedures and accomplished significant purposes and breakthroughs. As DHS progresses to grow, more activity predominates for them to address weaknesses in its current operational strategy. Implementation efforts are in place to strengthen the efficiency and to integrate its management areas (acquisitions, financial management, human capital, and information technology)

Destructive Forest Fires - 1950 to Present

Sexist Language And Its Effects On Women Essay - 1108 Words

Dehumanizing women has become such a global problem it almost seems like it s the new norm. Now and throughout history, derogatory language has played a major role in the longstanding victimization of women. Women are often looked at like some type of property, with having no emotion or feeling. This act can lead women to being sexually assaulted, humiliated by ads and shamed through language. In many ways women are looked at as less than humans. So what are women? Are they human or are they less than that? Are they animals, are they objects? Do these social normalities and nicknames dehumanize women through objectification? At the depths of the semantics of sub humanism, one encounters a frequently invoked set of demeaning designations aimed at women which can be best classified under the heading the objectification of the victim; that is, the transformation of women into inanimate objects mere things which have no resemblance of humanity, life, or even motion. This pervasive language of denigration contains such terms as object, thing, property, possession, toy, goods, merchandise, furniture, matter, material, and specimen. These words have been utilized to justify the acts of violence and degradation visited upon members of the female gender for millenniums. This kind of name calling is still very much in evidence today, and supplies a major semantic foundation for the contemporary assaults on the body, person, and integrity of women. Some of theShow MoreRelatedComparison of One is Not Born a Woman by Wittig and The Second Sex Simone De Beauvoir867 Words   |  4 Pagesimpossible ontologically speaking; because the humans are not divided, thus gender is merely an imaginary realm. It only exist in the language exercises, and the way that cultural products are conceived in them. This essay is a preliminary attempt to offer an analysis of ‘One Is Not Born a Woman’ by Wittig and ‘The Second Sex’ by Simone De Beauvoir holds on the language usage contribution to the creation of genders and the imagined femininity. Through the society imaginations of genders, the societyRead MoreSexism : Women Are Weak, Less Intelligent, And Less Important Than Men1399 Words   |  6 Pagesbelief that women are weaker, less intelligent, and less important than men† (Longman, 1995).Sexism is defined â€Å"as a negative attitude or discriminatory behavior based on the presumed inferiority or difference of women as a group† (Cameron, 2001).Cornell (as cited in Trujillo, 1991, p. 290) defines hegemonic masculinity as â€Å"the culturally idealized form of masculine character† which underlines â€Å"the connecting of masculinity to toughness and competitiveness† and â€Å"the subordination of women.† CornellRead MoreSexism in Music Essay879 Words   |  4 Pagesto the language used in the songs that we like? Could it be that some of our favorite artists or compositions actually contain language that can be considered sexist or harmful? Many people associate sexist language with the music genre of rap and hip/hop, but the truth is that sexist language invades every style of music. While it is true that the lyrics to rap songs contain the most obvious derogatory terms towards women, research has found that popular pop music also includes language that canRead MoreDepiction of Women in Lyrics Essay1223 Words   |  5 Pagesover the radio, the lyrics of music has shaped roles and standards for both men and women. In the past four decades, lyrics have begun to increasingly depict sex, sexual violence and male dominance. With teenagers being the main audience for the music media the lyrics are typically aimed for that age group. Because of the targeted age group the lyrics have affected women mentally into a stereotypical role of women in society and has influenced teenagers into engaging in early sexual acts. ThereRead MoreAnalysis Of UW-Oshkoshs Undergraduate Psychology1274 Words   |  6 PagesApproximately 150 White Americans (75 men, 75 women) will be recruited through UW-Oshkosh’s undergraduate psychology participant pool. The participants themselves will choose to participate in the experiment, which will be posted on SONA. The only exclusion criteria are that the individuals be at least 18 years old and of white ethnicity. Participants will be compensated one credit hour for participation in the experiment. In addition, 150 White Americans (75 men, 75 women) will be recruited through Amazon’sRead MoreHow I Met Your Mother Essay1307 Words   |  6 Pagesfrom his â€Å"sexual conquests† by warning other women about him. In the course of this episode, the writers have created a setting in which many women of Barney’s past are shown to be insignificant through the stereotypes about women, the treatment of women as sexual objects, and the the inappropriate language used to describe these female characters. In creating a setting in which these sexist remarks are shown to be humorous, these attitudes towards women seem insignificant and trivial, revealing aRead MoreFeminism : A Today s Society Essay1274 Words   |  6 Pagesamongst the world, we need to keep progressing with it and not lose motivation. Some may say feminism sounds like a sexist term and some do not understand that it means equality and therefore, do not like it. Although there are several definitions of feminism, in the article Feminism: A Movement to End Sexist Oppression, Bell Hooks states that â€Å"Feminism is a struggle to end sexist oppression. Therefore, it is necessarily a struggle to eradicate the ideology of domination that permeates Western cultureRead MoreFamily Guy Essay1114 Words   |  5 Pagesdo so because of the kind of humour some parents are on edge. So is family guy a negative influence on children? I believe it does have a negative influence on kids. To start the language they use, secondly the violence and actions towards each other and other and also it is a very sexist show. Firstly, the language used in the episodes of family guy is a very vulgar, crude, dirty and coarse. They swear a lot for example when Brian talks to Megs friend he says, quote â€Å"you know Connie, I thinkRead MoreMovies Control: Sex and Violence1436 Words   |  6 Pagesgeneration. However, little to no attention is placed on the effects of movies on our views of racism, sexism, classism, and heteronormativity. Before watching a movie, you can get a general idea of how much sex and violence it will contain, in order to decide if it is appropriate for you. However, how can one tell if a movie is too racist, sexist, classist, or heteronormative for his/her viewing pleasure? What makes a movie racist, sexist, classist, or heteronormative for certain audiences, and notRead MoreEssay on Sexism in Language 2512 Words   |  11 PagesLanguage refers to the method that humans use to communicate either through speech or written. It consists of the use of the word in a structured and con ventional way. Language has been referred to as ‘our means of classifying and ordering the world; our means of manipulating reality. In structure and in its use we bring out the world into realisation and if it is inherently inaccurate, then we are misled. (Dale Spender, 1980).Language has power that allows us to make sense out of the reality we

Image Of Pakistan Word Fmt Free Essays

Mostly, we protest against the wrong image of Pakistan portrayed in the world and international media. But if we judge ourselves in the same balance as other holds, it will become clear, without any doubt, that the Image the world holds of us is actually the right one. We were not born the hatred. We will write a custom essay sample on Image Of Pakistan Word Fmt or any similar topic only for you Order Now We our self are the true butchers and barbarians and our actions presents it well. We act than we think, I’m sorry I don’t mean it, because we just act and act, why should we think when we know that our state is down enough, and can easily handle this havoc and loss. Oral think, we are just a crowd of illiterate avengers. And sorry to say, yes we are. Must mention one most tragic event here, A few months ago a short-film was released on internet which was said to be anti-lilacs, and it hurt the global community Of Muslims. I hate that movie as, much as any of a Muslim will, But what did our people did? They went violent on the streets of Pakistan. An anti;lilacs film, wonder how it justify burning a cinema down to ashes in Appeaser. But then we came to know that it was released on internet, Thanks God internet is safe and can’t b urn, other wise the world would be downloading ashes on their desktop. We starts a protest in peaceful manner. Butts said we starts, the way we end up with is extremely horrible. We are very precise in sealing all the roads and passages around. We love to barb all the public transport not only public but also private vehicles which are owned by someone Pakistani and most probably a Muslim. Its not done yet, we don’t even spare our street lights and traffic signals, because street light wastes electricity and we already lack it, and for traffic signals every one knows we don’t bother them. How can we defend our Prophet (PUB) by torching and firing our own homeland, what just happened? Damage to property and loss of life caused to the peoples who had just nothing to do with it, what about them? Did their sacrifice just save the day ? No, we need to think of our self and our behavior. We are intended to do exactly opposite to the thing which it need to be done. For example if there is a signboard saying please don’t look on the back of this board then every person will, no matter hoe busy he is will make some time to inspect the back side of the road. So, now some one can exactly guess our actions at any appeal. What exactly are we? Admit that we look exactly like Humans, but do we act like humans? Do we have humanity? Do we care if, what would any other nation will think about us? We must not blame our Government because a government is only a reflection of people. We must put ourselves into effort. How to cite Image Of Pakistan Word Fmt, Papers

Scott Russell Sanders Looking at Women free essay sample

The term Gaze was first introduced by Jacques Lacan and it describes the nervousness that someone feels when he realizes that he is being viewed. In the second rise of feminism in the 60s one of the many topics that had been discussed among the social scientist and people all over the world for many years was the male gaze. Some people who were highly involved in the feminist movement believe that ens gaze objectifies women and converts men into spectators. On the other hand, some people believe that the male gaze has positives elements if occurs within limits because women feel that are attracted and that boost their self-confidence. Scott Russell Sanders in his article Looking at Women analyzes this phenomenon and indicates why this happens, also makes clear that he doesnt agree with it. Sanders start the article with an illustration. He creates a descriptive visual picture about the first time he saw a woman in his early teens. We will write a custom essay sample on Scott Russell Sanders Looking at Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As an innocent 11 years old boy he couldnt understand what this sweet pain in his belly was when he checks a girl out. He wouldnt find out until college. There he would still wonder about women but in more mature way. Sanders continuous by telling us the story of his roommate that had Playboy pictures on the wall. He couldnt believe in himself when he realized that he saw this woman as object and not as human being. In addition, he mentions the shop Bare Essentials which was selling sexy and expensive clothes. He couldnt xplain why someone would buy such expensive clothes whose only purpose is in being taken off (par 23). I dont agree with Sanderss argument about his ethics on male gaze and I consider it problematic. I believe that he is not convincing because his argument contain many exaggerations and conservatives thoughts. I also believe due to the fact that he is shy and particularly introverted person his argument is morally problematic. He present male gaze as something that you should be feel guilty ot. To begin with, Sanders was born inside a Puritan tamily whose thics were very narrow-minded. As a result of that his opinions were also conservative. When Sanders was in college he couldnt deal with the idea that his roommate had Playboy pictures on the wall, he believed that these women were Just like a piece of meat locker back in New Ton, Ohio (par 14). Furthermore, he argues that he understood that these women were human beings as he is, however their humanity was severely reduced, if not extinguished (par 16). Additionally, Sanders was very annoyed by his friends who were talk about naked womans part in the ame language as farmers back home in Ohio speak used for assessing cows (par 18). Women are seen as an object merely another category for sale (par 12) Sanders states. As we can see Sanders opinions contain a conservative style of thoughts. A Sander, as a college student was a very shy person and he had hard time to meet a woman. He says that l was invisible to them (women) and they were immune to my gaze (par 21). Moreover, he felt ethical guilt because he was staring the naked woman instead of studding and he couldnt understand the urge that felt towards hat woman who was seen by millions of people. This is described in his phrase stupid flesh! How stupid that a counterfeit stare and artful curves, printed in millions of copies on glossy paper, could arose me (par 18). Sanders excuse his action by referring what D. H Lawrence and poet Carlos Williams said. D. H Lawrence states that we as men and men have sexual urges since their beginning of humanity it something completely normal, it is our ancient instincts of reproduction. Moreover, Carlos Williams admits that A man does with it what his mind directs (par 20). To sum up, Sanders tries very hard to keep a balance between his ancient instincts of reproduction and his ethic code and because of that a conflict is created. In conclusion, I believe that a Sanders argument about how to see a woman contain a dose of exaggeration and conservatism and that is because of his origin and his family environment. In addition, his thesis portrays a person who is morally problematic, who feel guilty when he gaze a woman and through intellectual persons thoughts tries to excuse himself.

Organizational Performance OF Qantas Airways †MyAssignmenthelp.com

Question: Discuss about theOrganizational Performance OF Qantas Airways. Answer: Background of the Research and Company Public relations play the most significant role in maintaining business sustainability. Most of the businesses utilize the corporate communication strategy to improve the public relation process. According to Christensen and Cornelissen (2013), the maintenance of the effective public relation is the key to business success. Different organizations adopt the unique strategies to enhance the public relation process that eventually improves the organizational performance. Corporate communication is a process of encompassing the different communication activities undertaken by an organization both inside and outside of the company. On the other hand, the public relation process deals with the identification and establishment of the effective relationships with the internal and external stakeholders (Eberle, Berens Li, 2013). The implementation of the effective communication media inside and outside of the company helps in building up the transparency in a cohesive way. The organizationa l performance depends on such clearance of the goals and objectives (Kim, 2014). Moreover, it ensures growth for the future prospects as well. The project would thus focus on the issues with public relationmanagement of Qantas Airways that affects the business performance. Qantas is considered as the flag bearer of Australian airline industry. The company has sustained the reputational value as a low cost carrier and the provider of the effective airline services to the passengers. Alan Joyce, the CEO of Qantas Airlines felt the necessity of improve the value added services for securing the competitive edge and participate in the global competition (Qantas.com, 2017). It required reducing the costs for participating in the competition with the low cost carriers as well as the new entrants in the market. The seniormanagement team of Qantas is concentrating on delivering the high quality experiences to the travelers. Moreover, the management is looking forward to promote the stakeholder communication policies to improve the communicational transparency. The major focus of the company is increase the reliability of both the internal and external stakeholders for the business progresses. This airline brand provides services to the regional, international, and domestic markets. Over 30,000 people are associated with the company to provide the best airline experiences to the regional, domestic, and international travelers. Currently, the increasing competition in the business market is posing challenges for the future sustainability of the company. Therefore, themanagement is looking forward to improve several important areas for maintaining the competitive value. Problem Identification In todays world, the unique approaches used for the business promotions are essential for every organization. In usual cases, social media is used as the major media of communication. Moreover, it is essential for every business is to develop the effective public relations to improve the organizational performance and secure the competitive edge. It is true that Qantas Airline has the greater reputational value. The company uses the traditional media for promoting the business. The advancements of the business strategies are expecting more from the business marketers to ensure the greater impact on the customers (Nijkrake, Gosselt Gutteling, 2015). However, it is noticed that Qantas Airways has been facing the considerable issues with their PR strategies. One of the airlines is grounded due to which it affected the customers perception about the brand and quality of the airline parts. The major issue was not with the move, but with the method of handling the situation (Bbscommunicat ions.com.au, 2017). The inefficiency was mostly visible in communicating the problems with the internal and the external stakeholders. The company was quite inefficient in conveying the messages during the crisis scenario. The company is a significant part of the national psyche. Therefore, it is the responsibility of the company to maintain the effective relationships with the shareholders for securing the business future (Austin, Fisher Liu Jin, 2012). Ineffective maintenance of the honest and open communications was the major issue behind such discrepancy. It is thus noticed that the major concern of the company is with the maintenance public relations. The ineffective communication process is the concern for the job sustainability of the people from different department. It can be predicted that the company may face the considerable issues with the public relation management. The further study would thus focus on developing the effective business communication and public relati on for improving the organizational performance and sustaining the competitive position. Critical Analysis of the Issues Apparently, it is notable that the public communication and corporate communication share many commonalities in nature. These elements or strategies are generally used for making profits in business and improve the organizational position in a competitive market. Mazzei (2014) explained that the effective public relations and communicational process within an organization can improve the performance parameter in a significant way. Supporting this view, Wright and Hinson (2017) implied that the public relation is the key driver to the organizational reputation. Every organization focuses on developing the performance parameter by concentrating on several components that have the interrelations with each other. In order to present a critical analysis of these elements, it is essential to explore the conceptual ideas about these elements. The further section of the study would focus on understanding the necessity of maintaining the public relations and corporate communications for resol ving the issues faced by Qantas Airways. Necessity of Corporate Communication According to Van Ruler (2015), the corporate reputation determines state of the organization within an industry. It also implies a specific characteristic for managing the brand image. Corporate communication plays the important role in developing the organizational performance level. Koch, Obermaier and Riesmeyer (2017) pointed out that corporate communication serves several purposes and external audience of the organization. It is essential to communicate with the media for engaging the media and public relations. On the contrary, the corporate communication even contributes to secure the internal management relations as well. The internal corporate communication can be developed both in formal and informal way. It is the responsibility of the senior management to arrange the meeting and gather the employee to communicate the mission of the organization (Toth, 2013). Clarifying the business objectives and goals would be helpful for the employees to schedule their work functionaliti es in a sequential way. On the other hand, the advertising, news media, and PR media are selected for performing the external corporate communication with the business shareholders. Ruck and Welch (2012) suggested that every company needs to keep the focus on the engaging the media professionals and public by communicating in an effective way. For instance, if any organization requires liaising with the government, it is essential to establish the effective communication with the government relation experts. Another most necessary terminology of corporate communication is crisis communication. According to Schaltegger,S., Ldeke-Freund and Hansen (2012), crisis communication is considered as the facet of corporate communication, which helps in drawing the special attention. The high-profile companies may face one uncertain situation that can alter their current positioning or affect the business reputation in the market. It could a situational crisis, product failure, mass layoffs, or any accidental hazards. In such cases, it is important for the company to pay attention towards the method of handling the situation. A structured crisis communication plan is essential in such matter. Necessity of Building Public Relations It is to be indicated that the public relations help in boosting up the credibility of an organization. In usual cases, public relations communicate through numerous trusted intermediaries. It focuses on certain audiences that are suitable for the business development. Schmeltz (2012) identified that the public relations are developed to focus on the different business opportunities that would be helpful enough in building the competitive edge. Maintaining effective public relations helps in increasing reliability among the business shareholders. Therefore, it is considered as one of the most helpful components for improving the organizational performance. Qantas Airways has been facing the issues with the PR when the company was at their crisis moment (Macnamara Zerfass, 2012). If the company had communicated with the public during the crisis moment, the issues would not have affected the brand reputation. However, the further section of the study would provide some of the helpful implications to improve the public relations and business communications. Recommended Solutions/Implications The identified issues indicate that during the crisis situations, Qantas Airways did not maintain the effective communication strategies with the associated stakeholders. As a result, the company faced trouble in retaining reputed position in a competitive scenario. The theoretical background and the critical analysis of the issues determine that the company requires understanding the importance of the effective corporate communications and maintenance of the public relations. The following recommendations would help the company to improve the internal and external communication process and maintain the effective public relations. Arranging the weekly/monthly/annual meeting The senior management and the board of directors require arranging meeting with the business associates weekly, monthly, or annually. In this meeting session, the goals and objectives of the company would be communicated. The associated people can also present their concerns about their job. In fact, the senior management can even convey the updated information about the products or services of Qantas Airlines. The method is quite effective for establishing the communication transparency. Undertaking Social Media Platform for External Communication The company requires actively promoting the brand image through social media sites. In todays world, the social media platform has become the most effective medium of communicating with the external consumers and other stakeholders. Sharing views and updated information as well as communicating through online mediums would be effective for the company to gain the trust of the target audience. Moreover, it would be helpful in managing the proper communication with the outside world for the betterment of the business process. Establishment of the interpersonal relationships The company requires paying attention towards the maintenance of the effective interpersonal relationships with both the internal and external stakeholders. Building the effective relationships with the people would help in managing the organizational reputation in a crisis situation. Especially, during the crisis scenario, maintaining the continuous communication process and effective relationship would generate the reliability among the shareholders. Action Plan Concentrating on the issues with the corporate communication and public relations, the future study is planned further: Activities Implementation of plan Involved People Duration Recognizing the underlying problems The entire study and the discussion help in identifying the underlying problem. The critical analysis of the issues presents the in-depth analysis of the context-based subject matter. Recognizing this subject matter, the further study would be structured Researcher 1 day Collection of the secondary sources and research scholar papers In order to conduct the clear and detailed analysis, the study focuses on gathering the information from the secondary sources. Collecting the analysis of the scholars would present the conceptual analysis of the research areas. Researcher 2 days Use of the appropriate methodologies The use of the relevant methodological structures and tools is quite helpful in collecting the necessary data for the study. 1 day Ensuring appropriate data collection technique Managing the proper process and techniques for collecting the secondary data is necessary for this study. It would provide the focus on the subject matter more widely and present the fruitful results. Researcher 3 days References Austin, L., Fisher Liu, B. Jin, Y., (2012). 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